Head of Commercial​/Business

Overview

CV Life operate culture and leisure venues around Coventry including The Wave and Coventry Transport Museum.

Reference Number: XL194

Closing Date:
Friday 19th September 2025

Hours: 37 hours

Rate of Pay: £42,000 – £44,000 per annum (potential for commission payment)

Are you highly motivated, with a track record of generating business growth? Want to lead on a new Commercial Strategy at a growing and diverse Leisure and Cultural organisation, that delivers an excellent level of customer service in sport, cultural, and leisure activities within the city of Coventry.

CV Life provides a quality leisure and cultural offer to the diverse communities of Coventry and visitors to the city, offering everything from destination venues, museums, leisure centres, educational programmes and community outreach projects.

As the Head of Commercial and Business you will lead, grow and manage all aspects of the CV Life commercial offer. You will be responsible for Hospitality and Events, Food and Beverage, Retail and Paid Admissions. You will grow sales and develop a network of corporate relationships to deliver the commercial strategy. A combined focus on developing new strands of commercial opportunity and forging new commercial partnerships within the city/region respective sectors, you will drive revenue growth opportunities through the application of a new CV Life commercial strategy.

The successful implementation of the commercial strategy and the future growth of CV Life should further grow the post towards a Commercial Director.

This role requires the following key activities:

• Work with the creative teams to develop business modelling with the aim of commercialising the creative programme, market the CV Life portfolio and maximise revenue.
• Create and deliver a new Commercial Strategy to manage and maximise profitability of the CV Life offer.
• Target growth of CV Life business partnerships, establishing new partnerships in emerging sectors.
• Lead all commercial activities and work with internal and external stakeholders to convert enquires into new business closures.
• Manage the Food & Beverage and Retail / Merchandising processes across CV Life facilities and venues.
• Management of staff, ensuring clear objective setting, performance management and development to meet the organisational objectives.
• Management of budgets and cascading sales targets to encourage ownership amongst teams to achieve CV Life commercial objectives.

CV Life is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all staff and volunteers to share this commitment.

• Executive

• Full-time

• Sales and Management

• Wellness and Fitness Services