CEO​/Director

Fire & Connected Safety
- Smart Systems

Salary: £300,000 - £500k + Executive Package + Performance Bonus

Location:

United Kingdom
- Remote

Type:
Permanent, Executive Leadership

We are retained by an international technology manufacturer operating within the fire, life-safety and connected home sectors to appoint a UK Managing Director. This is a board-facing leadership position with full accountability for commercial performance, market growth, operational delivery and long-term strategic success across the UK business.

The successful individual will lead the development and execution of an ambitious growth strategy, expanding market presence across social housing, residential compliance and connected safety services. A key focus will be accelerating the shift from product-led revenues to recurring service and subscription-based income streams.

This role carries full P&L responsibility and requires an executive capable of building high-performing teams, influencing major stakeholders and delivering significant market share growth within a highly regulated environment.

• Define and execute the UK growth strategy, identifying market opportunities, competitive threats and emerging trends.
• Develop and deliver a multi-year business plan aligned with ambitious revenue and market share objectives.
• Evaluate market intelligence, customer insights and channel performance data to support strategic decision-making.
• Lead commercial transformation initiatives, including the evolution towards subscription and service-based revenue models.

• Expand existing routes to market while identifying and securing new channel opportunities.
• Build senior relationships across housing providers, compliance organisations, distributors and strategic partners.
• Drive revenue growth through structured business development, account expansion and customer retention strategies.
• Lead annual commercial planning, forecasting and budget delivery.

• Build, develop and inspire a high-performing UK leadership team.
• Create a culture focused on accountability, customer outcomes and operational excellence.
• Manage cross-functional collaboration between UK and international teams.
• Establish clear performance metrics across sales, operations, customer success and commercial functions.

• Act as the senior representative of the business within the UK market.
• Maintain executive-level relationships with key customers, industry bodies and strategic partners.
• Ensure successful launch and adoption of new products and solutions.
• Drive customer retention, recurring revenues and long-term account growth.

• Own full UK P&L responsibility.
• Deliver revenue, profitability and cash-flow objectives.
• Implement robust KPI frameworks covering market penetration, customer retention, operational efficiency and return on investment.
• Ensure governance, compliance and risk management standards are maintained across the business.

We are seeking an established executive leader with a strong track record of scaling commercial businesses within fire safety, building compliance, security technology, connected devices, smart home solutions or related sectors.

• Previous CEO, Managing Director, Country Director, UK General Manager, Commercial Director or Business Unit Leader experience.
• Proven responsibility for £50m+ revenue businesses and full P&L ownership.
• Demonstrable success delivering significant market share growth within competitive environments.
• Experience developing strategic partnerships with major housing groups, distributors, installers or service providers.
• Strong track record of leading organisational growth and transformation programmes.
• Experience building and developing leadership teams across multiple functions.

• Strong market insight and ability to identify growth opportunities ahead of competitors.
• Evidence of creating and executing successful go-to-market strategies.
• High-level negotiation and stakeholder management skills.
• Ability to translate market intelligence into measurable commercial outcomes.

• Commercially driven and results focused.
• Highly analytical with a data-led approach to decision making.
• Comfortable operating in fast-growth, entrepreneurial environments.
• Capable of balancing strategic planning with hands-on execution.