Brand Marketing Executive

Brand Marketing Executive

Location: Coventry (Office-based)

Reports to: Marketing Controller

Department: Marketing

A global FMCG food manufacturer specialising in bakery and convenience products supplying both branded and private‑label ranges across major retailers and food service operators throughout the UK & Ireland. With large‑scale manufacturing capabilities and strong category expertise, the company focuses on innovation, operational excellence, and long‑term customer partnerships to drive sustainable growth. It operates within a fast‑paced, commercially driven environment and plays a leading role within its category.

A hands‑on marketing role responsible for executing brand and shopper marketing plans to drive growth across the UK & Ireland. The position supports brand development, innovation launches, customer activation, and budget management within a fast‑paced FMCG environment. This role is fundamental to supporting the execution of annual brand plans, influencing consumer marketing and trade marketing budgets and contributing to sustainable and profitable category growth.

• Deliver customer‑specific marketing activity in partnership with sales teams
• Collaborate with retail media partners and agencies to execute campaigns and creative assets

• Track and manage the marketing budget (~£1.85m total)
• Raise purchase orders, reconcile spend with finance, and manage supplier invoicing

• Manage packaging design and artwork approvals
• Coordinate with design, repro, and print suppliers
• Ensure new products are live across retailer and brand platforms

• Oversee always‑on social media activity
• Manage agency relationships, approve content, and optimise performance
• Contribute ideas to strengthen brand presence and engagement

• Support product launches and innovation projects
• Coordinate sampling, events, branded merchandise, and administrative tasks
• Work cross‑functionally with Sales, Finance, Procurement, Packaging, Technical, and Operations teams

• 1+ year employment/internship/apprenticeship experience ideally in FMCG brand or shopper marketing
• Strong project management and organisational skills
• Confident, solutions‑focused & resilient
• Strong communication skills including work with agencies and multiple stakeholders
• Commercially aware, proactive, and detail‑oriented
• Proficient in MS Office/administration tech

• Up to £32k base DOE + learning, growth & development opportunities
• Join a growing & large FMCG company leading in their category globally
• Cycle‑to‑work & Tech scheme