Account Based Marketing Manager

Account Based Marketing Manager (Construction 70%, Automotive 30%)

Location:
Coventry

Hybrid – 2 days in HO and 3 days WFH

Reporting to:
Head of Digital

My client is looking for an experienced B2B Marketing Manager to work as an Account Based Marketing Manager to drive growth across a defined set of target accounts, with a primary focus on Construction and a supporting focus on Automotive. This is a commercial, programme‑led role built around expanding existing relationships, opening doors into new divisions, and accelerating cross‑selling opportunities.

You will work together with Sales, Delivery leads, and subject matter experts to build account plans, develop messaging by persona, run multi‑touch campaigns, and measure what actually moves pipeline. It needs someone strategic enough to design a repeatable ABM approach, but hands‑on enough to execute.

• Own the ABM approach end‑to‑end, including annual planning, budget, campaign calendar, and performance reporting
• Build and maintain an agreed target account list (tiered where relevant), aligned to growth objectives and capacity
• Create account playbooks that translate services into clear value by sector, buyer persona, and use case
• Identify whitespace opportunities in existing accounts (new services, new stakeholders, new regions, new frameworks) and convert them into structured campaigns
• Partner closely with account owners to build 90‑day and 12‑month account growth plans that support cross‑sell and upsell
• Create and maintain sales enablement assets that make it easier for sales teams to open conversations and stay credible (one‑pagers, short decks, capability summaries, email sequences)
• Design and run multi‑channel ABM campaigns (Linked In, email, targeted content, events, partner activity) with clear intent and measurable outcomes
• Develop content plans that map to account stages (awareness, consideration, conversion, expansion) rather than generic posting
• Coordinate subject matter input into short, usable content (insight posts, mini case studies, thought leadership, webinar themes) without slowing the business down
• Work with partnerships and industry bodies where relevant to improve access to priority stakeholders in target accounts

• Plan and deliver account‑focused activity such as executive briefings, client workshops, lunch‑and‑learns, webinars, and conference programmes
• Manage end‑to‑end delivery including invites, follow‑up, and conversion into meetings, opportunities, and next actions
• Build repeatable “event‑to‑pipeline” workflows rather than one‑off marketing moments

• Track and report ABM performance using clear metrics (account engagement, contact growth, meetings set, pipeline influenced, revenue impact)
• Maintain clean campaign attribution and structured reporting through CRM and marketing systems
• Run regular reviews with Sales to refine target accounts, prioritise activity, and focus effort where it’s working
• Continuously improve messaging, sequences, and asset performance based on evidence, not preference

• Brief, manage, and quality‑check external partners (design, content support, web, PR, paid social) where needed
• Ensure deliverables align with brand standards and ABM objectives, and remain commercially grounded

• Strong experience in B2B account‑based marketing or highly targeted B2B marketing, ideally within engineering, construction, automotive, or professional services
• Proven ability to drive account growth, expand relationships, and support cross‑sell through structured marketing programmes
• Confident working with sales teams on account planning, messaging, and pipeline progression
• Evidence of running multi‑touch campaigns with clear measurement and commercial impact
• Strong copy and messaging capability, able to translate technical services into clear outcomes for different buyer personas
• Practical experience with Linked In as a channel for B2B growth (organic and campaign‑led), plus email and content workflows
• Comfortable with CRM and reporting…