Regional Marketing Specialist

BRP Systems provides software for the fitness and leisure industry, with a base in Sweden and operations across the UK and Europe. You'll work alongside engaged, knowledgeable colleagues on products that contribute to people's health and well-being, as part of a growing international company with customers and colleagues across several countries - with room to grow your marketing and project management skills.

Join us on an exciting growth journey with a market leader in fitness management solutions.

We're now looking for a Marketing Specialist to manage and grow our presence in the UK. You will own local marketing execution across events, PR, industry organizations, and initiatives like webinars, podcasts, and sponsor ships. You'll be part of the global marketing team, but also working closely with the UK-based sales team.

You’ll bring a creative, market-first approach - figuring out what actually resonates with UK audiences rather than applying a one‑size‑fits‑all playbook. You will coordinate campaign activity across email, digital, and content channels, as well as working with the wider marketing team on content creation.

• Plan and run UK events, from trade shows to smaller partner and customer events (operations, promotion, platform setup, follow-up)
• Build and manage PR relationships and media contacts
• Represent BRP Systems within relevant industry organizations and associations
• Develop local initiatives - such as podcasts, sponsor ships, guest outreach, planning, and promotion
• Coordinate campaigns across email, social, and content, and manage activity in Hub Spot (workflows, landing pages, lead nurture, reporting)
• Identify what works in the UK market and adapt marketing activity accordingly
• As part of a global marketing team create content across all channels

• 2 - 4 years of hands‑on B2B marketing experience
• Experience in a marketing role, ideally within SaaS, software, or the fitness sector
• Strong network or ability to build one across events, PR, and industry bodies
• Creative instincts backed by a practical, results‑focused approach
• Strong writing and content skills
• Commercially minded - understands how marketing activity translates into pipeline and revenue
• You bring curiosity for AI tools and use them to work smarter, not just harder.
• Bachelor's degree in marketing or a related field
• Experience with Adobe Creative Suite and/or Canva