Digital Media & Communications Manager

Role Purpose

The Digital Media & Communications Manager will be responsible for the day-to-day management of Coventry Rugby’s digital media, communications and content activity. The role will cover social media, website and email communications, press and media relations, matchday media, content production, brand management and digital support for commercial partnerships. The role will work closely with the first-team squad and management, commercial team, Community Foundation, academy, events team, external media, photographers, videographers and commercial partners.

• Manage Coventry Rugby’s social media channels, including Instagram, Facebook, X and other relevant platforms.
• Develop and maintain an annual and seasonal content calendar.
• Plan content themes and campaigns across the club’s digital channels.
• Write, produce and publish social media content.
• Monitor social media performance, audience engagement and platform trends.
• Use social media analytics and audience data to inform content planning and reporting.
• Identify opportunities to develop the club’s presence on new and emerging digital platforms.
• Manage the club’s day-to-day digital communications activity.

• Manage and update the Coventry Rugby website.
• Write, edit and upload news, features, match previews, match reports, interviews and other website content.
• Maintain fixtures, results, squad and player information.
• Manage website content relating to ticketing, merchandise, events, sponsorship and other commercial activity.
• Monitor website traffic and performance.
• Support website SEO activity.
• Liaise with website developers and external agencies where required.
• Manage email marketing activity, including newsletters and promotional campaigns.
• Monitor email campaign performance and provide relevant reporting.

• Manage Coventry Rugby’s matchday digital media activity.
• Produce live match updates and in-game social media content.
• Produce and publish match previews and reports.
• Coordinate player and coaching staff interviews before and after matches.
• Coordinate matchday photography and videography.
• Coordinate media access for journalists, photographers and broadcasters.
• Work with visiting media and broadcasters on matchday requirements.
• Ensure post-match interviews, photographs, video and other content are produced and published promptly.
• Ensure matchday media activity complies with relevant Championship Rugby requirements.

• Manage day-to-day press and media enquiries.
• Develop and maintain relationships with local, regional and national media.
• Prepare and distribute press releases, statements and other media communications.
• Arrange player and coaching staff interviews and media appearances.
• Coordinate appearances across radio, newspapers, online publications and broadcast media.
• Prepare players and staff for media activity where required.
• Coordinate media activity around club announcements, fixtures, events and campaigns.
• Support the club with reactive media communications when required.

• Support sponsorship and partnership activity from announcement through to campaign implementation.
• Work with the commercial team to deliver agreed media and digital activations for sponsors and partners.
• Produce digital and social media content for commercial campaigns.
• Coordinate sponsor and partner content across the club’s digital channels.
• Support merchandise, ticketing and event promotion through digital media.
• Identify opportunities to generate commercial value through the club’s digital platforms.

• Manage the application of the Coventry Rugby brand across club communications and digital channels.
• Ensure consistent use of…