Marketing Executive

Marketing Executive

IT Networking & Security

Ideal Candidate Location - 1 hour of Coventry - Hybrid Working

Birmingham, Coventry, Northampton, Leicester, Rugby, Stratford, Warwick

Up to £40,000 Basic Salary + Bonus + Other benefits

Are you a full mix B2B marketing professional with experience working in a technical field?
Do you have hands on experience in campaign management, content production, website maintenance & development, AI leveraged marketing operations?
Are you keen to work for a fantastic company that is going through a period of renewal and expansion?
Do you enjoy lead generation marketing and being rewarded for the ROI you help generate?

If you can answer yes to the above, this is a role for you!
Our client is looking for a driven Marketing Executive who wants to get hands-on and really get stuck into this brilliant company's digital revamp.

Your Role as a Marketing Executive:

A hands-on role in a small marketing team, where most of the marketing output is produced in-house rather than via agency.
Responsible for producing content and materials: web content, sales and customer collateral, case studies, web news stories, customer newsletters, factsheets and product release notes for direct and channel sales.
Responsible for keeping product manuals, FAQs and other customer-facing technical content current and fit for purpose.
Responsible for managing and extending integrated direct marketing campaigns: building contact lists, defining message sets, producing and automating campaign messages and workflows, and analysing performance. You will be accountable for the quantity and quality of leads generated.
Responsible for the ongoing maintenance and development of the company's websites and microsites, including content publishing via Word Press and AI-supported HTML/CSS/JS, ongoing design improvement, SEO, PPC optimisation and LLM citation strategy. Web leads are the key route to the company's growth objectives.
Responsible for building and maintaining a library of AI tools and workflows that multiply the team's output, such as writing and design engines, research tools, campaign generators and performance analysis. This is expected to be a significant differentiator in the role.
Monitoring, analysing and reporting on campaign, website and content performance, using the data to improve lead generation, conversion rates, content effectiveness and sales support.
Contributing to social media campaigns and to the overall direction of the web presence, with scope to take on more of this responsibility over time.
Contributing to product strategy and product management, including analysis of market segments, geographies, pricing, channels and technologies, and developing tactical plans to position the products.
On a more occasional basis: major content projects for new products and market initiatives, advanced animated sales presentations and webinar material, and material supporting partner marketing, PR, lobbying, advocacy and events.
Working as part of the company's senior team. In the short term, you are likely to become either the strong number two to the marketing lead or the lead yourself.

Ideal Background for the Marketing Executive:

2 years+ B2B marketing experience with technical products and or services
Demonstrable hands-on use of AI in marketing; not occasional drafting, but specific examples of tools or workflows you have built and what they changed.
A fluent copywriter with a solid portfolio, able to quickly absorb a technical proposition and turn it into clear, impactful messaging.
Real expertise in one or more of copywriting, graphic design and digital marketing, with solid skills across the wider marketing mix.
A proven ability to contribute to marketing strategy, with a track record…