Brand content & campaigns specialist

Job-:
Talent Acquisition

Location:

Lisboa, Portugal;
Italy;
Spain;
United Kingdom;
India;
Philippines Workplace:
Hybrid

Schedule:

Full time Posted:
You’ll find a dynamic, diverse, and multicultural team, that is crafting innovative content campaigns to enhance our employer brand across 140+ countries. Become your best self by showing us how you can be authentic, curious, and bold, and make a lasting global impact while elevating your career to the next level!

Qualifications Proven experience in employer branding content creation and managing organic campaigns across geographies.

Proficiency in AEO/GEO blog content writing.

Strong language written skills in English. Other language skills are considered a plus.

Knowledge of social media management tools (Hootsuite, Meta Business Suite) and design tools (Canva or Adobe Express).Familiarity with video editing tools and techniques.

A driven and motivated attitude with a strong desire to learn and grow.

Excellent team player with strong collaboration skills.

Some experience in digital marketing, specifically in managing end-to-end paid social media, Google Ads, and You Tube campaigns will be valued.

Strong analytical skills and ability to interpret data to make informed decisions.

Ability to work independently and manage multiple projects simultaneously.

Responsibilities

The role:

Content Research:
Stay updated on the latest trends in content marketing and employer branding to ensure our strategies remain innovative and effective.

Content Creation:
Develop engaging and high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.

Social Media Management:
Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor, and engage with our audience on various social media platforms (Linked In, Meta, Instagram and You Tube).AEO/GEO Blog Content Writing:
Create optimized blog content for our career site to enhance our online presence and attract potential candidates researching on LLMs. Update and maintain the website content.

Design and Video Editing:
Create visually appealing static, dynamic, photo and video content for our social media channels and website.

Campaign Reporting and Monitoring:
Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement. Develop end-to-end, implement, manage and optimize paid social media campaigns on platforms such as Linked In, Facebook, Instagram, and You Tube (all done internally – no agency involved).Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates.

Track and analyze the performance of all employer branding campaigns.

Use data-driven insights to optimize ongoing and future campaigns.

Prepare regular reports on campaign performance and ROI.