Acquisition Manager; Paid Media & Ecommerce

Arc makes precision engineered aluminium and titanium cases for the devices people use most, sold as an object rather than an accessory. The business has grown quickly on one hero product, trades worldwide with the US and UK as its core markets, and reaches most of its customers through paid media.

The role has two halves, and they are equally important. The first is buying the traffic: performance media is the largest single investment in the business and the primary engine of new customer growth. The second is trading the website that converts it. Arc's site is where almost every commercial decision lands, and it is the place with the most immediate headroom: how the range is presented and explained, how launches are executed, how the delivery and service proposition is shown, and how well the whole journey converts.

This is the first dedicated internal owner of both. You will not be buying media day to day, and you will not be building pages. You will set the strategy, trade the site week to week, direct our agency and development partners, and build the measurement that lets Arc invest with confidence. It suits someone who wants to own a channel outright and shape how it runs.

• The cost and volume of new customer acquisition: how efficiently Arc converts media investment into new customers, in every market it trades in.
• The performance media investment: how it is planned, allocated across markets, and phased across a trading year with pronounced peaks.
• Trading the website: the site as a commercial asset. How it converts, how the range is presented, and how well it performs through the moments that matter.
• The quality of acquisition measurement: the definitions, the reporting and the confidence the business can place in them.
• The contribution of our agency and development partners: the output we get, the value we receive, and how the relationships develop.

• The commercial performance of the site: what is featured, where it sits and when it changes
• Homepage, landing page and collection merchandising, and how the range is sequenced and presented
• Product page effectiveness, including how well the product is explained and sold to someone meeting the brand for the first time
• Onsite search, navigation and product discovery
• Basket and checkout performance, and removing friction through to purchase
• Making the delivery, shipping and service proposition visible at the points where it influences a decision
• Launch readiness and execution on site, so that major product moments land properly in every market
• Promotional execution on site, and working with operations on availability and stock messaging
• The weekly trading rhythm: reviewing performance, reacting to what is and is not selling, and feeding that back into media

• The optimisation roadmap with our CRO partner, and the discipline to reach conclusions rather than abandoning tests midway
• Test hypotheses and prioritisation, based on where the commercial opportunity actually sits
• Prioritising the development backlog with our web partner, and being the commercial voice in that relationship
• Site performance reporting: conversion by market and device, funnel drop off, and page level performance

• The annual and quarterly media plan across paid social, paid search and emerging channels
• Allocation between markets, and the case for shifting investment toward the strongest returns
• Phasing across the year, capitalising on the launch windows that concentrate demand and buy most efficiently
• The balance between generating demand and capturing it, including growing search in line with the branded demand the brand is already creating

• Setting the brief, the targets and the reporting rhythm
• Weekly performance conversations and quarterly business reviews
• Shaping account structure, campaign architecture and audience strategy
• Assessing value delivered and guiding how the partnerships develop

• How campaigns are built, and how to get the most from the auction
• How creative is deployed, rotated and refreshed
• The concept pipeline: how much genuinely new creative is produced, and how often
• Briefing the brand and influencer side, and being clear about what performance needs
• Tracking discipline, so that the data arriving is clean and comparable

• The acquisition…