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Senior Marketing Manager, Enterprise

Job in Coventry, West Midlands, CV1, England, UK
Listing for: Go Fractional
Full Time position
Listed on 2026-10-29
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Marketing Communications, Digital Marketing, Marketing Management
Salary/Wage Range or Industry Benchmark: 80000 - 110000 GBP Yearly GBP 80000.00 110000.00 YEAR
Job Description & How to Apply Below

Your new role - As Senior Marketing Manager, Enterprise, you'll take ownership of complex marketing programmes from strategy through execution, and your work will directly shape how we approach the enterprise segment. This role sits at the heart of our sales enablement efforts, and gives you the opportunity to build genuine breadth in demand generation, working closely with our campaign and channel teams to keep enablement content aligned with what's driving the pipeline.

Department Marketing Employment  Type Contract / TempLocationUKWorkplace type Fully remote

What you’ll be doing
  • Lead sales enablement strategy for the segment.
  • Design the content and tools ecosystem that supports the sales team across the full buyer journey. Accountable for sales productivity metrics influenced by marketing.
  • Own the production and governance of sales collateral: battle cards, product narratives, competitive positioning, objection-handling guides, case studies, demo materials.
  • Actively contribute to demand generation: evaluate campaign performance, contribute to channel strategy, and ensure enablement content is aligned with active demand programmes.
  • Participate in commercial planning — contributing to the brief, not just executing it. Interpret marketing performance data and adjust approach accordingly.
What you’ll bring to the role
  • 5+ years of experience in B2B marketing, with strong depth in either demand generation or sales enablement and developing breadth in the other.
  • Can articulate how your work contributes to pipeline and ARR. Interprets marketing performance data and adjusts approach accordingly.
  • Demonstrated active engagement with the opposite marketing orientation — not just awareness, but contribution.
  • Experience managing complex, multi-channel marketing programmes with high autonomy.
  • Strong writer and presenter.
  • Can construct a persuasive argument at peer and leadership level.
  • Effective cross-functional collaborator.
  • Comfortable managing upward and working with sales counterparts.
  • Experience in B2B technology, SaaS, or research/academic markets is valued.

We're looking for people who are naturally curious about AI and comfortable exploring how it can improve the way we work — you don't need to be an AI expert, but an openness to experiment and adapt is important to us.

Don't worry if you don't meet every qualification—let us be the judge! Studies show that many qualified candidates from under-represented groups hesitation to apply unless they meet every single requirement.

We are dedicated to building a diverse and inclusive team and strongly encourage you to submit your application.

Position Requirements
10+ Years work experience
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