Marketing Lead

Road accidents kill and injure people, damage vehicles, and cost businesses fortunes. But traditional insurance does nothing to prevent them - it just pays out claims when they happen. At Flock, we're changing that. Using telematics, AI, and real-time data, we proactively help our fleet customers prevent crashes. We obsessively focus on keeping drivers safe, and we put our money where our mouth is - paying out millions of pounds per year to fleets that get safer over time.

We were acquired by Admiral in May 2026. Now we combine the backing of the UK's leading motor insurer with startup energy and speed. We're growing fast with bigger plans than ever, and we're hugely optimistic that our approach will save many more lives in the decade ahead.

We're on a mission to make the world quantifiably safer. Join us!

Flock is on a hypergrowth trajectory, coming off a record-breaking Q3 and on track for Q4, and we're looking for someone to take the reins of marketing and drive the next stage of that growth. You'll do it at the frontier of AI in fleet insurance, in a heavily AI-powered business where AI is driving impact in every team.

You’ll own Flock's marketing strategy, brand and budget, reporting to our co-founder and Chief Commercial Officer. We've dramatically increased the marketing budget because we're planning to go big, and you'll have a Marketing Manager reporting to you who owns events and content delivery. You'll set the direction, but this is still a hands-on role for someone who gets things done, with a run-until-tackled mindset and the drive to show how far a small, AI-native team can go.

• Set the strategy. Turn company OKRs into a marketing plan, own the budget and report the return in pipeline and broker growth.
• Lead the team. Manage and develop the Marketing Manager, and brief our agencies and suppliers.
• Lead the brand. Act as the owner and protector of the Flock brand on every single touchpoint.
• Launch and grow. Take products and propositions to market end to end, and run the broker campaigns, lifecycle emails and sales collateral that help our BDMs win business.
• Shape the events strategy. Choose events where Flock should have presence and come up with bold and creative ideas, with the Marketing Manager running delivery.
• Build with AI. Create tools and workflows, and share them so the whole business moves faster.

• 5+ years B2B marketing experience, including leading a function or major programme end to end, ideally in insurance, insurtech or fintech.
• Product launches and campaigns with commercial results you can point to.
• Strong brand instinct and craft, shown in your writing, your art direction and your eye for work that isn't good enough yet.
• Experience owning a budget and showing senior stakeholders what it returned.
• Experience managing people or agencies and raising the standard of their work.
• An AI-native way of working, with tools, workflows or campaigns you've built with AI to show for it.
• Ambition and ownership. You want to build something big, you move without waiting for a brief, and you can present to founders, Admiral leadership and a room of brokers with equal confidence.
• Nice to have: insurance, fleet, telematics or broker distribution experience

• 25 days of holiday (+ Bank Holidays)
• Share Incentive Plan
• Workplace Pension
• Private Medical Insurance (including Dental Optical & Mental Health support options)
• Various Salary Sacrifice Schemes - Holiday Purchase, Tech, Gym, Cycle to Work, Electric Vehicle, Private Medical Insurance for families
• Enhanced Parental Leave and Pay
• £1000 toward relevant professional qualifications
• £500 per annum towards learning and development
• 3 days paid leave for L&D purposes
• We work hybrid, typically three days a week in our Central London office (fewer off