Sales Advisor

Are you passionate about fishing and looking to join a dynamic team at the forefront of the angling industry? Angling Direct, the UK's leading fishing tackle retailer, is expanding and we want you to be part of the journey!

We are seeking motivated individuals to join our growing team as a Sales Advisor in our Coventry store to help us continue delivering exceptional service and expert advice to our customers. If you are ready to cast your line into a new opportunity, Angling Direct is the place for you!

Customers are at the heart of everything we do. We are committed to providing our customers with the encouragement, advice and support so they have everything they need to get the most out of their fishing. To achieve our purpose of inspiring everyone to get out and enjoy an exceptional fishing experience, we are committing to be Europe’s leading omni‑channel fishing tackle destination, for all anglers regardless of experience or ability.

If you are passionate about fishing and eager to share your expertise in a customer‑focused environment, this could be the perfect opportunity for you!

• Greet and assist customers with produce advice, aiming to drive sales and upsell
• Arrange and display merchandise, ensuring the store is always well‑stocked and visually appealing
• Monitor inventory levels, restock shelves, and maintain stock accuracy
• Operate tills and manage daily revenues
• Go the extra mile to exceed sales targets and deliver exceptional customer service

• Passionate anglers with solid fishing product knowledge
• Strong communication and organisational skills
• Team players who are motivated to meet targets and achieve business goals
• Individuals who can create an inviting shopping environment and maintain a safe, clean store

• Join a team that loves angling and supports fellow anglers
• Be valued in a collaborative and supportive workplace
• Deliver top‑tier advice and an outstanding shopping experience to fishing enthusiasts
• Grow, collaborate, and share your fishing passion in a thriving business
• Enjoy 40% staff discount on Advanta, and 25% staff discount on other branded products after probation
• Pay: £12.21, plus the opportunity to earn quarterly commission based on sales and customer satisfaction performance