Sales Insights & Analytics Lead

We're proud to be part of STARK Building Materials UK and dedicated to providing top-quality products and exceptional service to our customers. We're a friendly and collaborative team, passionate about what we do and committed to doing it well.

We’re looking for a Sales Insights & Analytics Lead to join us to lead the development and delivery of sales insight, analytics, and performance reporting across Stark UK, providing a single, trusted view of commercial performance. The role ensures that data is translated into actionable insight that drives daily sales activity, supports strategic decision-making, and identifies growth opportunities across territories, customers, and markets.

You will be working collaboratively with C-suite and senior stakeholders.

• Sales Insight & Reporting:
  Deliver Power BI dashboards and sales potential reporting, providing clear visibility of revenue, margin, pipeline, and customer performance.
• Territory & Market Analysis:
  Analyse and map market variation and customer performance by territory to identify opportunity, gaps, and optimise coverage.
• Performance Management:
  Maintain performance ledgers, highlighting risks, gaps, and opportunities to drive daily and weekly sales actions.
• Opportunity Identification:
  Work with Sales Directors to surface actionable insights that improve conversion, growth, and customer engagement.
• Data & KPI Design:
  Define and standardise KPIs, ensuring insights are clear, consistent, and commercially relevant.
• Data Quality & Lead Generation:
  Lead customer data cleansing and develop integrated lead generation processes to improve pipeline quality.
• Cross-Functional Collaboration:
  
  Partner with MI/BI, Data, Finance, and Strategy teams to align data, reporting, and insight.
• Delivery & Governance:
  Oversee dashboard development, data models, and reporting standards to ensure quality and consistency.
• Adoption & Enablement:
  Drive dashboard adoption and embed a data-led performance culture across sales teams.
• Sales potential and forecasting reports
• Territory and market performance analysis
• Weekly “focus” insight outputs
• Performance ledgers (gap and opportunity tracking)
• Lead generation and segmentation frameworks

• Strong experience in Power BI and data visualisation tools
• Proven ability to translate data into commercial insight
• Experience working with sales, CRM, and financial data
• Strong stakeholder management across senior commercial functions
• Experience in data quality improvement and governance
• Analytical mindset with strong problem‑solving capability

• MI/BI and Data teams
• Finance and Strategy

• Increased adoption and usage of sales dashboards
• Improved visibility of territory and customer performance
• Measurable uplift in sales performance (revenue, margin, conversion)
• Reduction in data quality issues
• Clear identification and conversion of sales opportunities
• Enhanced understanding of market and territory variations
• What’s in it for you?
• Hybrid Working – 4 days at our Binley, Coventry office and 1 day WFH.
• Discretionary bonus
• Retirement savings plan
• Life assurance
• Enhanced maternity/paternity/adoption leave for anyone expecting or adopting a child
• A wide range of voluntary benefits including holiday buying, discounted gym membership, car salary sacrifice scheme, Cycle2
  
  Work, Benenden Healthcare and more.
• Access to a wealth of health and wellbeing services including access to online GP appointments and mental health support.
• Work Perks – A platform home to hundreds of all your favourite high street and online discounts via the provider Reward Gateway.