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Trainee CUPRA Specialist

Job in Coventry, West Midlands, CV1, England, UK
Listing for: Listers Group Limited
Full Time, Apprenticeship/Internship position
Listed on 2026-06-03
Job specializations:
  • Sales
    Automotive Sales, Sales Associate/Assistant
Salary/Wage Range or Industry Benchmark: 34000 GBP Yearly GBP 34000.00 YEAR
Job Description & How to Apply Below

Job Role Apprenticeships, Accredited Trainee & Graduate Schemes, Sales Dealership CUPRA Coventry

Employment type

Full-time  Salary Basic salary plus monthly bonus OTE £34,000 Contract type Permanent Workplace type On-site Brand Find out more about Listers Cupra

We are currently recruiting for a Trainee CUPRA Sales Specialist to join our CUPRA Dealership in Coventry.

The hours of work operate on a 2 week rota, rotating between Monday to Friday with the weekend off and Monday to Sunday with a day off in the week. Hours are 8.30am to 6pm Monday to Friday, 9am to 5pm Saturdays and 10am to 4pm on Sundays.

Basic salary £24,000 plus a monthly bonus with an OTE of £34,000

As a CUPRA Specialist with Listers you’ll make sure that every customer feels unique by understanding exactly where and how our vehicles fit into their life. It’s all about matching the person to the right car and ensuring they have the features and add-ons to suit. From financing to contracts, you’ll aim for total customer satisfaction right through the process.

Role and Responsibilities
  • Delivering an exclusive and bespoke customer experience, you will be able to highlight the key features and benefits of CUPRA products, and tailor the sales experience for the customer, through to post-sale care driving customer loyalty and retention.
  • Being responsible for generating sales leads and prospects for new and used CUPRA vehicles, you will increase brand awareness to achieve both new and used sales targets.
  • Sourcing quality pre‑owned CUPRA products from multiple sources. Managing and displaying product and merchandise to the required brand standards.
  • The CUPRA Specialist is the single point of contact for customers providing one to one care throughout the customer’s lifecycle.
  • Responsible for being part of and engaging with the CUPRA Tribe Acting as a CUPRA Brand Ambassador.
About you
  • This may suit someone who has previously worked in a premium retail environment but is looking to progress their career in a sales environment.
  • Ultimately you will be able to demonstrate an ability and record of achieving and exceeding targets.
  • The ability to quickly establish and build rapport with our customers.
  • Ability to make decisions independently.
  • Hold the potential to forge a successful career in the automotive industry.
  • You will hold a valid UK driver’s licence.
  • Motor trade, automotive or car dealership experience is preferred but not essential as full training will be provided.
What we offer
  • Company Pension
  • Wellness Programme
  • Sick Pay
  • Group life insurance
  • Staff discount on car servicing
  • Listers Benefits – discounts on retailers, restaurants, cinemas & holidays
  • Long service and loyalty incentives
  • Company Events
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