Business Development Manager - Agency

Business Development Manager – Agency (up to £55,000 + up to 66% OTE)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

Reporting to the Head of Agency Network, the BDM, Agency is accountable for driving revenue growth across a defined agency patch (excluding agency partnership teams). Owning a mix of network and independent agencies, the BDM builds deep, senior-level relationships, develops a clear agency strategy, and delivers against defined revenue and share targets.

The role focuses on growing revenue across all advertising streams—digital display, video (including You Tube), audio, native, social, premium programmatic and print—through a consultative, cross-platform approach. The BDM develops a strong understanding of client challenges, identifies and pitches effective solutions, and works closely with delivery teams to optimise campaigns, secure renewals and drive always-on activity.

Working collaboratively with Client Leads and the Partnerships team, the BDM supports key client strategies, maximises trading deal performance and helps generate large-scale content partnerships. This role suits a driven, self‑starting and ambitious team player who thrives on challenge, collaboration and continuous development

• Deliver revenue growth across your agency patch, with a clear focus on renewals, growth clients, non‑core advertisers and new business
• Develop and execute an effective agency strategy with defined targets, supported by accurate forecasting and performance reporting
• Own senior relationships across agency planning, client and activation teams, becoming a trusted and visible partner
• Work collaboratively with Client, Partnerships, Commercial Data and Delivery teams to deliver advertiser strategies, identify briefs and optimise campaign performance
• Produce high‑quality, insight‑led proposals aligned to advertiser KPIs and Immediate’s product and audience solutions
• Drive premium programmatic growth by executing go‑to‑market strategy, identifying new opportunities and actively monitoring market spend and share
• Champion Immediate’s audience, data, sustainability and product propositions (including Prism and IMClear), influencing earlier‑stage planning conversations
• Maintain strong market intelligence, sharing agency insights, trends and competitive activity internally
• Act as a brand ambassador internally and externally, contributing to key projects, reporting to senior stakeholders and representing Immediate at agency meetings and events
• Ensure operational excellence through accurate CRM hygiene, booking management and timely resolution of invoicing queries

• Demonstrable examples of driving significant digital revenue growth in highly competitive markets
• 3+ years of experience and knowledge of digital advertising sales, including premium programmatic
• Experience of print, audio and video sales required and small/mid‑size partnerships
• Exceptional sales skills with evidence of being able to work at both a more strategic level (e.g., selling in the value of publishing vs platforms) and closing deals on a day‑to‑day basis
• Strong agency relationships, with proven capability to develop and grow new and meaningful relationships at all levels
• Incredibly pro‑active and resilient, with the ability to remain positive and optimistic despite challenging market conditions
• An understanding of our vertical categories with a continuous desire to learn and develop
• Strong numeracy and negotiation skills
• Exceptional communication and relationship building skills
• Consistently demonstrate a deeply collaborative approach across all teams
• Proven…