VP Sales - OEM & Channel England, United Kingdom

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.

About LEVL Telematics:

LEVL Telematics is a leading UK and European fleet telematics provider and a Geotab Elite Partner — a status held by only a small number of partners worldwide. We deliver connected-vehicle intelligence, compliance and workflow solutions to commercial fleets ranging from national OEM programmes to owner-operated businesses, across sectors including commercial vehicles, waste management, utilities and cold chain.

What sets LEVL apart is depth, not just data: multi-OEM device aggregation, UK and EU regulatory expertise (DVSA, FORS, DVS, tachograph and driver-hours compliance), and integration of telematics into customers' downstream operational workflows. We are part of Banyan Software, a buy-and-hold acquirer of enterprise software businesses, which gives LEVL long-term ownership stability and access to a growing portfolio of sister companies in the UK, Europe and North America — including active cross-sell opportunities in Italy and in cold-chain monitoring.

The fleet telematics market is at an inflection point. Agentic AI is moving from marketing language to shipped product, connected-vehicle volumes continue to grow, and fleet operators are consolidating suppliers. That creates a genuine opportunity for a commercially-led partner with deep integration and compliance capability — and it is why we are investing in sales leadership now.

The Role:

We are hiring a VP Sales to own the revenue function end to end. This is a build role, not a caretaker role. You will inherit an established customer base, a strong OEM and channel footprint, and live pipeline — and you will be expected to design, hire and lead your own team, structured around dedicated new-business (hunter) and account-growth (farmer) motions.

You will report directly to the CEO, sit on the leadership team, and carry personal accountability for the company's revenue number. In the near term you will sell as well as lead: this is a player-coach role until your team is built and performing.

Key Responsibilities:

Team build and leadership

• Design the sales organisation: define the hunter/farmer split, role profiles, territories or segment ownership, and headcount plan with supporting business case.
• Recruit, onboard and develop your own team, including setting activity standards, ramp expectations and a documented playbook for each role.
• Manage and develop the existing sales team members, with clear objectives, structured 1:1s and honest performance management.

New business (hunter motion)

• Own new-logo acquisition across LEVL's core segments: OEM and dealer programmes, mid-market and enterprise fleets, and vertical plays such as cold chain and waste.
• Personally lead flagship and strategic pursuits, including multi-stakeholder, multi-year OEM and framework opportunities.
• Build repeatable outbound and channel-sourced pipeline rather than relying on inbound and referral flow.
• Establish structured account management for the existing base: retention, contract renewal, hardware refresh cycles, and expansion into adjacent products (cameras, cold chain, compliance modules, AI-enabled workflow).
• Protect and grow strategic OEM and key accounts, with executive-level relationship ownership and formal account plans.
• Drive cross-sell across the Banyan portfolio where LEVL customers and sister-company capabilities overlap.

Commercial rigour

• Own the number: forecast accuracy, pipeline coverage ratios, and win-rate improvement, reported monthly to the CEO and…