Commercial & Ecommerce Director

Commercial & Ecommerce Director Salary: £90,000 - £100,000

Location:

Coventry (Hybrid Working)

Hours:

Full Time | Monday-Friday | 9:00am-5:00pm About the Role An exciting opportunity has arisen for an experienced Commercial & Ecommerce Director to join a growing and ambitious organisation with significant expansion plans. Reporting directly to a highly strategic and data-driven CEO, you will be responsible for developing and delivering a commercially focused, Ecommerce-led growth strategy. This is a pivotal executive leadership role where you'll shape the future direction of the business, driving online revenue, improving customer acquisition and maximising profitability across all commercial channels.

This is more than a traditional Commercial Director position. We're looking for a leader who understands the fast-paced Ecommerce landscape, thrives on using customer insight and commercial data to influence decision-making, and has a proven track record of delivering exceptional online growth. Leading the Sales, Marketing, Ecommerce and Digital teams, you will ensure every commercial function works collaboratively to deliver an outstanding customer experience and achieve ambitious growth targets.

Key Responsibilities Develop and deliver an Ecommerce led commercial strategy aligned with the company's long-term growth plans. Drive sustainable revenue growth while maximising profitability across all online and offline commercial channels. Lead the Sales, Marketing, Ecommerce and Digital teams, creating a collaborative, high-performing commercial function. Take ownership of the online trading strategy, continually improving website performance, customer acquisition, conversion rates and customer lifetime value.

Use customer insight, market intelligence and commercial analytics to influence strategic business decisions. Optimise pricing strategies, promotional activity, product mix and merchandising to maximise sales performance. Improve the online customer journey, identifying opportunities to increase engagement, conversion and retention. Work closely with Marketing and Digital teams to maximise ROI across paid media, CRM, SEO and other digital channels. Drive growth within the trade division by developing strategic commercial partnerships.

Monitor Ecommerce performance through key trading metrics including revenue, traffic, conversion, average order value and profitability. Take full ownership of commercial budgets, forecasting and P&L performance. Build, coach and develop high-performing teams, creating a culture of accountability, innovation and continuous improvement. Continually review commercial structures and identify opportunities to improve operational efficiency and business performance. About You We're looking for an experienced commercial leader with a genuine passion for Ecommerce and digital growth.

You will have:

Proven experience operating at Commercial Director, Ecommerce Director or Senior Commercial Leadership level. A strong background leading Ecommerce businesses or consumer-facing brands where online trading has been central to commercial success. A demonstrable track record of delivering significant Ecommerce growth, increasing revenue and improving commercial performance. Extensive experience leading multi-channel Sales, Marketing, Ecommerce and Digital teams. Strong knowledge of online trading, digital merchandising, customer acquisition, conversion optimisation and customer retention strategies.

Excellent commercial acumen with significant P&L ownership and budget management experience. Exceptional analytical skills, with the ability to interpret customer data, trading performance and market trends to inform strategic decisions. Experience reviewing commercial structures, implementing change and driving continuous improvement. Outstanding leadership skills with a passion for developing high-performing teams. Excellent communication, influencing and stakeholder management skills. A strategic mindset combined with a hands-on approach and the ability to deliver measurable commercial results.

What's on Offer Salary of £90,000 - £100,000 Hybrid working The opportunity to work…