Sales Development Representative

About us:

YuLife is a tech driven insurance company on a mission to transform insurance into a force for good. We work with employers and insurer partners to deliver group insurance products that people actually engage with, helping shift the industry from claims led to prevention focused outcomes.

Our model combines insurance, technology, and behavioural science to create hyper engaging insurance experiences. Through our award winning platform, employees interact with their insurance every day, building healthier habits while staying protected. This engagement benefits everyone involved. Individuals are more proactive about their health, employers see stronger engagement and retention, and insurers benefit from improved risk profiles over time.

At YuLife, we are building a game changing insurance business with a clear commercial edge and a strong sense of purpose. Our culture reflects that ambition. We are a people first, values led company that believes great products are built by teams who feel trusted, supported, and inspired by the mission they are working on.

If you want to help reinvent a global industry, work on products with real world impact, and build alongside smart, kind, driven people, YuLife is a place where you can do meaningful work and grow with the business.

As a Sales Development Representative you will be a key contributor to our lean, high-impact team.

You will help YuLife target the best potential clients and educate them on our proposition, opening new sales opportunities for the business.

This role is focused on SME businesses that fit our ideal customer profile, where you'll build genuine relationships and open new pipeline for the business.

SDR-ing isn't always easy: you have to balance conflicting time priorities, accept a certain degree of strategy, play a quality and quantity game, and adjust to ever-changing market conditions, and always keep an eye on the prize (pipeline generation.)

But for those with a bit of grit and a passion for helping organisations drive employee wellbeing, it can be a great role. SDR-ing is a brilliant way to sink one's teeth into a sales career, and we are a people-first team, passionate about learning, developing, and progressing together.

This is also a genuine launchpad for your sales career: do well here, and you're looking at a clear path into an Account Executive role, with the ownership and visibility that comes from being our only SDR.

• Cold calling, email prospecting, Linked In networking
• Managing strong collaborations with AEs, marketing, and revenue operations team.
• Using AI tools like Claude to research prospects, personalise outreach and sharpen your prospecting strategy
• Building relationships quickly during a pre-sales cycle
• Long-term nurturing warm relationships/leads
• Attending industry events and networking to build your pipeline and YuLife's presence
• Seeking to understand how our prospect businesses buy and what value they look for when considering learning more about Yulife
• Self-analysing challenges and successes, to constantly optimise your prospecting strategy
• Maintaining accountability for monthly, quarterly and annual meeting generation targets
• Staying hungry to understand and develop their insurance and wellbeing knowledge (paid study time will be provided)

• Hustler Mentality /Grit - our best performers have thick skin, and are happy to accept the ups and downs of prospecting as they focus on developing their sales craft
• Receptiveness to Feedback - reflect and be willing to try different approaches; respect the ideas of peers
• Accountability - own your goals, own your failures; ask for help when you need it
• Clarity of…