Sales Director circa

Excellent Company Benefits Location - The Midlands Role Overview

The National Sales Director is responsible for leading and developing the company'snational sales strategy.

The role focuses on driving sustainable revenue growth, strengthening distributor relationships, expanding market share, and developing ahigh-performing sales team. The position requires a commercially minded leaderwho can balance strategic planning with hands-on customer engagement across distributors.

Reporting into the Managing Director and overseeing 6 Regional Sales Managers and a Sales Co-ordinator.

Overseeing their development and growth.

Develop and implement the national sales strategy to achieve revenue, margin, andmarket share objectives.

Identify and secure business opportunities.

Drive sales growth through existing accounts while developing new customer channels and partnerships.

Monitor market trends, competitor activity, and customer requirements to identify opportunities for business expansion.

Deliver regular sales forecasting, pipeline management, and performance reporting tosenior leadership.

Manage pricing strategies and commercial negotiations to maximise profitability while maintaining competitiveness.

Build and maintain strong strategic relationships with national and regional distributors.

Promotional programmes, and growth plans with distribution partners.

Work collaboratively with distributors to increase product penetration, market coverage, and customer acquisition.

Conduct regular business reviews with key distributor accounts to monitor performance and identify growth opportunities.

Resolve commercial issues and ensure a high level of customer satisfaction throughout the supply chain.

Support the sales team in securing and managing high-value accounts.

Lead complex commercial negotiations and contract discussions.

Ensure customer retention through exceptional service, technical support coordination,and proactive account management.

Achievement of annual sales and gross margin targets.

Growthin national market share.

Distributor sales performance and account retention.

New business acquisition and pipeline conversion.

Team performance against individual and collective targets.

Customer satisfaction and retention levels.

Accuracy of sales forecasting and budget management.

• Proven senior sales leadership experience within the automotive industry.
• Demonstrable track record of delivering sustained sales growth through direct sale steams and distributor networks.
• Experience managing and developing regional sales teams.
• Strong commercial negotiation and key account management skills.
• Excellent leadership, coaching, and people development capabilities.
• Strategic thinker with strong analytical and business planning skills.
• FullUK driving licence.
• Degree-level qualification in Business, Sales, Marketing, or a related discipline.