Sales L&D Specialist

Job Description Liquidline is the fastest-growing commercial coffee solutions provider in the UK and Ireland—not that we’re bragging! Our customers are companies that take pride in offering quality refreshments to their employees and clients. Our success is built on outstanding customer service, hard work, and a strong team culture. We believe in delivering WOW experiences to both our customers and our valued employees.

We are proud to be Great Place to Work certified, a testament to our dedication to fostering a culture of support, growth and development, as well as promoting well-being, and winning together. With our core company values—passion, thoughtfulness, responsiveness, innovation, and smart working—at the very heart of our business, we are committed to cultivating an environment that inspires excellence. We are seeking a Sales L&D Specialist to join our People & Culture team.

This role will focus on designing, delivering, and evaluating engaging training that enhances product knowledge, sales capability, and customer experience across both new and existing Sales colleagues. The Sales will play a key part in building the confidence, competence, and performance of our sales teams. Working closely with the Heads of Sales, this role ensures that teams are equipped with the skills and behaviours required to drive growth and achieve exceptional results.

The Responsibilities of the Sales L&D Specialist Design and deliver high-quality training sessions (face-to-face, virtual, and via LMS) covering sales processes, systems, prospecting, product knowledge, and customer engagement. Develop engaging learning materials including modules, guides, videos, toolkits, and assessments to support ongoing development. Facilitate onboarding and induction training for new sales employees to ensure a consistent and impactful introduction to the business.

Collaborate with Heads of Sales to identify capability gaps and priority development needs across the sales function. Coach individuals and groups to strengthen core selling behaviours, communication skills, negotiation techniques, and pipeline management. Support the development and implementation of sales competency frameworks and skills assessments. Evaluate the effectiveness of training programmes and apply data-driven improvements. Track progress using observations, feedback, learner assessments, and performance metrics.

Provide insights and recommendations to Sales Leadership and L&D on trends, risks, and opportunities. Work closely with Sales, Marketing, and Product teams to ensure training content is accurate, relevant, and aligned with commercial goals. Support the launch of new products, services, and processes with tailored sales training. Champion a strong learning culture across the sales community, promoting engagement and continuous development.

Maintain accurate training records, completion data, and learner progress within the LMS. Contribute to L&D reporting for the Board and other key stakeholders. Ensure all learning materials adhere to company standards, brand guidelines, and compliance requirements. What You Will Need in

The Role of Sales L&D Specialist Experience in a training, coaching, or L&D role within a sales or customer-facing environment. Strong understanding of sales processes, techniques, and effective customer engagement. Confident facilitator with the ability to engage and motivate diverse audiences. Excellent verbal and written communication skills. Ability to create clear, concise, and engaging learning content. Demonstrated capability to manage and prioritise a high-volume workload.

Adaptable communicator able to tailor style to suit different audiences. Strong IT proficiency with good working knowledge of…