Area Sales Manager
Listed on 2026-10-03
-
Sales
Outside / Field Sales, Healthcare / Medical Sales, Medical Device Sales
Join an established international medical equipment manufacturer and take ownership of a largely untapped Midlands and North Wales territory. As a proactive Area Sales Manager you'll be opening doors, building relationships and developing new business across NHS and private hospitals.
This isn't an account-management role. There are existing customers to develop, but the real opportunity is to build the territory, create your own pipeline and make the region your own.
BASIC SALARY£45,000 - £48,000
BENEFITS- OTE circa £65,000 - £70,000
- Uncapped commission of 2% - 7% of order value
- Quarterly performance bonus- up to £3,000
- Annual performance bonus - up to £12,000
- Company Van
- Expenses / Initial £1,000 expenses float
- Pension Scheme
- 25 Days Holiday & Bank Holidays, increasing with service
Home based, covering the West Midlands and North Wales with regular territory travel.
COMMUTABLE LOCATIONSBirmingham, Coventry, Wolverhampton, Walsall, Solihull, Wrexham, Stafford, Stoke-on-Trent, Shrewsbury, Worcester, Telford, Warwick, Bangor
JOB DESCRIPTIONArea Sales Manager, Territory Sales Manager, Medical Sales Representative
- Medical Equipment
Reporting to the UK Managing Director, the Area Sales Manager will take ownership of a territory with significant untapped potential. We have some established customers, but the Midlands hasn't previously had dedicated coverage it deserves, giving you the opportunity to build our presence from the ground up.
You will be selling a broad portfolio of medical equipment including stretchers, treatment chairs, transfer chairs, wheelchairs and examination couches, you'll develop relationships across NHS and private hospitals within A&E, Renal, Oncology, Day Surgery and Patient Handling.
KEY RESPONSIBILITIESArea Sales Manager, Territory Sales Manager, Medical Sales Representative
- Medical Equipment
- Develop new business across the territory, working towards an initial annual sales target of approximately £150,000.
- Identify new customers, projects and opportunities across NHS and private healthcare.
- Develop the existing customer base alongside building a strong new-business pipeline.
- Deliver engaging product demonstrations and presentations you will build relationships with Procurement, EBME, Manual Handling, Estates and Facilities, nursing teams and clinical departments.
- Manage opportunities and negotiate contracts through complex, multi-stakeholder NHS procurement processes with varied sales cycles.
Area Sales Manager, Territory Sales Manager, Medical Sales Representative
- Medical Equipment
We're looking for a genuine new-business salesperson who gets satisfaction from finding opportunities rather than simply managing an established account base.
- A successful track record of developing new business and creating your own pipeline.
- A proactive, hunter mentality with the confidence to approach new customers.
- Experience of consultative sales involving multiple stakeholders and varied sales cycles.
- The autonomy, organisation and resilience required for a field-based role.
- A full UK Driving Licence and valid Passport.
Ideally, you'll already have experience selling medical devices or capital equip
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