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National Account Manager

Job in Coventry, West Midlands, CV1, England, UK
Listing for: The Advocate Group
Full Time position
Listed on 2026-10-16
Job specializations:
  • Sales
    Account Manager, Wholesale
Salary/Wage Range or Industry Benchmark: 55000 - 75000 GBP Yearly GBP 55000.00 75000.00 YEAR
Job Description & How to Apply Below

Want to make a bigger impact in the UK discount channel? The Advocate Group are working with an established and successful FMCG business with a strong market presence and ambitious plans for continued growth. This is an opportunity to take the lead across a portfolio of major discount retailers, driving distribution, winning greater in-store visibility and delivering profitable growth.

With responsibility for strategically important accounts, you'll have the autonomy to shape customer strategy, influence key decision-makers and turn commercial opportunities into tangible results across a branded portfolio.

The Role
  • Own key customer relationships across major UK discount retailers, developing partnerships that unlock long-term growth.
  • Drive commercial performance, taking full responsibility for account P&Ls, sales budgets, forecasting and profitability.
  • Develop and execute account strategies, translating annual plans into effective joint business plans that deliver against ambitious targets.
  • Win in-store and online, securing distribution, premium positioning, promotional activity and successful new product launches.
  • Maximise promotional ROI, managing trade investment and marketing spend to deliver profitable growth.
  • Lead cross-functional execution, working closely with sales, marketing, finance and supply chain to deliver strong customer service and flawless launches.
  • Turn insight into action, using EPOS data and sales reporting to identify opportunities, track performance and shape future plans.
What We're Looking For
  • Proven experience as a National Account Manager with discounter customers.
  • A strong track record of growing major retail accounts through distribution gains, effective negotiation and profitable promotional planning.
  • Confident ownership of account P&Ls, joint business plans and commercial investment.
  • Strong analytical capability, including advanced Excel, forecasting and performance reporting.
  • A proactive, resilient and commercially astute approach, with the ability to influence stakeholders and build relationships at all levels.
  • Experience in Health, Beauty, Personal-care would be advantageous (but not essential_
The Opportunity

Take ownership of a high-profile discount retail portfolio within an ambitious FMCG business, with the scope to make a tangible impact on customer partnerships, market presence and profitable growth.

Location

Home based so flexible across the UK, with regular monthly travel to head office and customer sites required.

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