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Business Development Manager

Job in Coventry, West Midlands, CV1, England, UK
Listing for: Key Selection Recruitment Limited
Full Time position
Listed on 2026-10-28
Job specializations:
  • Sales
    Industrial Sales, Business Development, B2B Sales, Technical Sales
Job Description & How to Apply Below
Position:
Business Development Manager

Location:

Homebased covering UK
Salary: £Neg
The Company:
Adhesive manufacturer

The Role:

• Lead the development of the company’s end-of-line packaging business.

• Develop and execute a structured business development plan for the market.

• Identify and prioritise major target manufacturers and individual production sites.

• Proactively generate and qualify new business opportunities.

• Build and maintain a strong national sales pipeline.

• Develop relationships with engineering, production, packaging, technical and procurement teams.

• Visit manufacturing sites to understand packaging processes, equipment and existing adhesive applications.

• Identify opportunities to replace incumbent adhesive products with the hotmelt solutions.

• Understand the technical and commercial reasons behind customers' existing product choices.

• Work with technical team to select and recommend appropriate products.

• Develop compelling technical and commercial proposals.

• Coordinate product samples, line evaluations and production trials.

• Take ownership of opportunities from initial prospecting through trial, quotation, negotiation and commercial conversion.

• Negotiate pricing and commercial terms within agreed authority levels.

• Build strong, long-term customer relationships following conversion.

• Develop individual production-line wins into wider site and multi-site opportunities.

• Build relationships with relevant packaging machinery and hotmelt application-equipment businesses where these can support market development.

• Maintain accurate CRM records and a disciplined approach to opportunity management.

• Produce accurate forecasts and clearly report on pipeline, trials, risks and commercial progress.

• Develop market intelligence covering competitor products, pricing, equipment and customer requirements.

• Maintain a strong focus on profitable, sustainable growth and margin discipline.

• Represent the company professionally at exhibitions, industry events and customer meetings.

Requirements:

• Direct experience of hotmelt adhesives or the adhesive industry would be highly advantageous, but is not essential others areas of interest would be:
Packaging machinery, Packaging materials, Corrugated packaging, Cartons and board packaging, Industrial adhesives and sealants, Industrial chemicals and consumables, Production-line equipment, Coding, marking and labelling systems

• Experience of selling directly into food, beverage or FMCG manufacturing operations

• Looking for someone with established experience in B2B technical sales or business development within manufacturing.

• A strong track record of developing and winning new business.

• Experience selling technical products, equipment, materials or consumables to manufacturing businesses.

• Confidence working in manufacturing and production environments.

• The ability to understand production processes and identify commercially valuable technical opportunities.

• Experience managing complex sales opportunities involving multiple customer stakeholders.

• Experience taking opportunities from initial prospecting through evaluation, trial, negotiation and conversion.

• Strong commercial negotiation and account-development skills.

• A disciplined approach to pipeline and opportunity management
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