US Marketing Manager

US Marketing Manager – BD Nogales Norte

Job Location:

Covington, GA (USA GA - Covington BMD). Salary: $–$. Posted 1 week ago.

In this role you will own the fastest growing portfolio in Acute Urology and one of the fastest growing platforms within BD. You will drive growth to achieve financial targets and own the commercial strategy for the platform. The role requires strong leadership, adaptability, and a growth mindset. This position works cross‑functionally to develop and execute commercial strategies to achieve business unit objectives.

• Own the general management for the Foley Alternative portfolio—including the Pure Wick(TM) franchise, intermittent catheters, and MECs—focused on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement.
• Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs and support the sales organization.
• Gather, maintain, and analyze quantitative market knowledge (e.g., market data, market trends, competitive pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications).
• Consistently meet or exceed financial goals and performance metrics.
• Cultivate connections with influential key opinion leaders and customers to promote market engagement through educational events.
• Devise and execute bold marketing plans to drive product growth and market penetration, including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives.
• Create and implement focused omnichannel campaigns for the Foley Alternative portfolio, aligning with key sales initiatives in target accounts.
• Develop and support voice‑of‑customer activities to drive innovation and product optimization.
• Collaborate effectively with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training.
• Identify evidence‑generation requirements that will support ongoing business momentum in response to changing market dynamics.
• Develop and execute strategic marketing programs that drive business growth by embracing innovative perspectives and implementing essential changes.
• Adhere to all company policies, procedures, and business ethics codes, ensuring they are communicated and implemented within the team.

Success in this role requires the ability to transform complex data into actionable insights that drive critical business decisions, and to collaborate effectively in a fast‑paced environment with competing priorities.

• Bachelor’s degree in marketing, business, or a science‑related field of study.
• At least 3 years of relevant marketing and/or commercial experience with a consistent track record of high performance and results.
• Demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.
• Creative out‑of‑the‑box mindset, intellectual curiosity, and ability to take calculated risks with novel ideas.
• Ability to utilize organizational channels, experience, and influencing skills to effectively negotiate and persuade others.
• Ability to travel up to 30% domestically.

• MBA or advanced degree.
• Life‑science experience.
• Leadership experience.

Relocation assistance is available for qualified candidates.

A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day.

We prioritize on‑site collaboration to foster creativity, innovation, and effective problem‑solving. For most roles, we require a minimum of 4 days of in‑office presence per week, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions have different workplace arrangements indicated in the posting.

For certain roles, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. Requests for accommodation are considered pursuant to applicable law.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.