Senior Manager, Digital InnovationHomecare

Senior Manager, Digital Innovation Homecare – Veracity Software Inc

Position:
Senior Manager, Digital Innovation – Homecare

Location:

Covington, Georgia, United States

Work Type:
Onsite Monday-Thursday, Remote Friday

• Minimum 5 years of experience managing e-commerce websites and working in a performance-driven e-commerce environment while managing the end-to-end customer journey and KPIs required.
• Proven track record of delivering high-performing user experiences and effectively managing a variety of CRM and CMS tools and platforms, with Salesforce or similar content management and marketing suite experience preferred.
• Expertise in digital commerce, customer buy flows, A/B testing, and winning creative strategies required.
• The Senior Manager, Digital Innovation for our Home Care division will be responsible for the strategic oversight, execution, and performance of the Pure Wick™ direct-to-consumer digital experience. This role requires building, managing, and optimizing the e-commerce website, managing customer journeys, leveraging CRM/CMS platforms, implementing A/B testing, segmentation, and personalization strategies.

• Oversee the strategic direction, execution, and performance of the Pure Wick™ direct-to-consumer digital experience.
• Build, manage, and optimize end-to-end e-commerce website, including buy flows and customer journeys.
• Leverage expertise in e-commerce initiatives, site merchandising, UX strategy, A/B testing, customer segmentation, and personalization.
• Manage and optimize CRM and CMS tools/platforms (Salesforce or similar preferred).
• Develop and implement digital commerce strategies, customer buy flows, and creative strategies.
• Analyze and report on e-commerce KPIs and initiatives.
• Align business requirements with program and project execution.
• Modify strategies based on business needs and performance insights.
• Manage cross-functional campaigns and multiple concurrent projects.

• Bachelor's degree required; MBA preferred.

• 5+ years managing e-commerce websites and performance-driven digital platforms.
• Proven track record in delivering high-performing user experiences.
• Hands-on experience with CRM/CMS platforms, preferably Salesforce.
• Expertise in digital commerce, customer buy flows, A/B testing, and creative strategy execution.
• Ability to align business requirements with program/project execution.
• Flexibility to pivot strategies tactically based on business needs.
• Experience with cross-functional campaign management and project management.
• Healthcare industry experience preferred.

Mid-Senior level

Full-time

Health Care Provider

Business Consulting and Services, Consumer Services, and Design Services