Senior Marketing Business Analyst, Homecare

Senior Marketing Business Analyst, Homecare

Location: Covington, Georgia, United States

Work Mode: Monday-Thursday Onsite | Friday Remote

Employment Type: Full-Time

The Senior Marketing Business Analyst, Homecare will partner with cross-functional teams to drive Business Intelligence (BI) and performance metrics for the Pure Wick Direct-to-Consumer business. This role delivers actionable insights to support strategic growth initiatives for the Home Care platform through KPI dashboards, business case analyses, segmentation reports, and ad-hoc reporting.

• Collaborate with the Client Home Care DTC (Direct-to-Consumer) team to deliver world-class marketing analytics, trends, and forecasting.
• Leverage internal and external data sources to develop an advanced reporting suite supporting real-time marketing decisions.
• Manage short-term and long-term reporting needs using Power BI, Tableau, and Excel.
• Deliver and maintain Key Performance Indicators (KPIs) to align with business strategy.
• Design and execute automated and ad-hoc reports for the direct-to-consumer healthcare business.
• Develop new data visualizations and dashboards to present insights in a clear, actionable format.
• Collaborate with Business Intelligence (BI) and Finance teams to generate analytics-driven insights.
• Ensure compliance with HIPAA and maintain data integrity and confidentiality.
• Analyze quantitative and qualitative data to provide insights and business recommendations.
• Support decision-making by identifying opportunities and implementing best practices in analytics and reporting.

• Required:
  
  Bachelor's Degree (preferably in Business Analytics, Marketing, Statistics, or related field)
• Preferred: MBA or equivalent advanced degree

• 5+ years translating business needs into technical reporting and analytics deliverables.
• 5+ years working with Power BI, Tableau, and strong proficiency in SQL queries.
• 5+ years experience in performance marketing or e-commerce analytics preferred.
• Experience partnering across matrixed organizations to deliver integrated reporting solutions.
• Experience in data-driven business recommendations and strategic analytics.
• Proven success implementing complex data management and reporting initiatives.
• Familiarity with direct-to-consumer KPIs, , and P&L management preferred.
• Exposure to health insurance reimbursement analytics preferred.

• Advanced proficiency in Power BI, Tableau, and SQL.
• Strong analytical thinking and data visualization capabilities.
• Excellent business acumen and ability to interpret data to drive marketing strategy.
• Experience with performance marketing, e-commerce metrics, and digital campaign tracking.
• Solid understanding of data governance, HIPAA compliance, and data quality controls.
• Strong collaboration and communication skills across business and technical teams.
• Ability to work under tight deadlines and manage multiple concurrent projects.

• 5-7 years of experience in marketing analytics and BI tools (Power BI/Tableau).
• Demonstrated experience in direct-to-consumer healthcare, medical devices, or e-commerce.
• Proven track record of using analytics to drive strategic decisions.
• Strong interpersonal skills with the ability to work in a matrixed corporate environment.
• Highly detail-oriented, organized, and self-driven.