Associate Director, Digital Marketing Technology

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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

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The Associate Director, Digital Marketing Technologies leads the strategy, implementation, and optimization of the digital platforms and technology ecosystem that power Pure Wick's customer acquisition, engagement, conversion, and retention efforts.

Reporting to the Senior Director of U.S. Home Care, this leader is responsible for developing and executing the digital technology roadmap across websites, CRM, marketing automation, customer data, analytics enablement, personalization, and digital experience platforms. The role serves as the bridge between commercial strategy and technology execution, ensuring the organization has the capabilities required to scale growth efficiently.

Success is defined not by deploying technology, but by building a scalable digital ecosystem that improves customer experiences, enables data-driven decision making, increases operational efficiency, and accelerates commercial growth.

• Develop and execute the digital marketing technology roadmap aligned to commercial objectives and customer needs.
• Evaluate and implement new technologies that improve scalability, efficiency, personalization, and business performance.
• Prioritize technology investments that support long-term growth and competitive advantage.

• Lead strategy, governance, and optimization of websites, CMS platforms, CRM systems, marketing automation tools, and customer engagement technologies.
• Ensure digital platforms remain secure, scalable, integrated, and aligned with business requirements.
• Continuously improve platform usability, performance, and customer experience.

• Enable personalized customer journeys through CRM, automation, customer data, and engagement technologies.
• Partner with Growth Marketing and Customer Experience to improve acquisition, conversion, retention, and customer lifetime value.
• Expand capabilities that strengthen customer engagement across the patient journey.

• Build technology capabilities that support attribution, reporting, business intelligence, and marketing measurement.
• Ensure digital platforms provide accurate, actionable insights that improve commercial decision making.
• Partner with Analytics to create a connected view of marketing, customer, and business performance.

• Lead relationships with technology vendors, implementation partners, and platform providers.
• Establish governance, accountability, performance expectations, and delivery standards.
• Oversee platform enhancements and technology implementations while ensuring projects remain aligned with business priorities.

• Partner across Marketing, Customer Experience, Enterprise Technology, Analytics, Sales, Finance, and Commercial Operations.
• Translate business requirements into scalable digital solutions.
• Serve as the trusted advisor on digital marketing technologies and commercial enablement.

The successful candidate is a strategic and commercially minded technology leader with deep expertise in marketing technology, digital platforms, CRM, automation, customer data, and analytics.

They bring a strong combination of technical knowledge, business acumen, and cross-functional leadership, enabling them to turn complex technology capabilities into measurable commercial outcomes.

Required

• Bachelor's degree in Information Systems, Marketing, Business, Computer Science, Digital Technologies, or a related field.
• 8+ years of experience leading digital marketing technology, marketing operations, CRM, digital platforms, or marketing automation initiatives.
• Proven success implementing technology strategies that improve customer engagement and business performance.
• Experience managing websites, CMS platforms, CRM systems, marketing automation platforms, digital integrations, and customer-facing technologies.
• Strong understanding of digital…