Marketing Manager

We are looking for an experienced, data-driven Digital Marketing Manager to own the day-to-day planning, execution, testing and optimisation of our paid media activity.

This role is heavily hands-on, with Meta currently representing the majority of marketing focus, alongside growing investment in other channels.

You will work closely with the Head of Marketing to align on strategy, KPIs, and audience configuration, before taking full ownership of campaign execution, optimisation, and performance reporting. The role requires strong analytical thinking, attention to detail, and the ability to run campaigns at pace with regular creative refreshes.

• 3–6+ years hands-on paid media experience
  , with Meta as a core channel
• Proven experience owning day-to-day campaign execution
  , optimisation and budget management
• Demonstrable track record of improving CPA and ROAS in performance-driven environments
• Experience managing large monthly spend (or equivalent scale) preferred
• Comfortable working across multiple platforms and experience with a multi channel approach

• Own end-to-end execution of paid media campaigns, primarily Meta, with additional channels included.
• Build, launch and optimise campaigns aligned to weekly and monthly campaign roadmaps (e.g. headline raffles, promotions, creative refreshes).
• Manage budgets with autonomy to re-allocate spend based on performance/KPIs.
• Continuously optimise towards CPA, ROAS, applying clear performance guardrails.

• Execute structured A/B tests: audiences, creative concepts, formats and messaging.
• Develop a testing roadmap to improve efficiency and performance
• Analyse test results and translate insights into actionable next steps.
• Leverage martech/tools to support decision-making and reduce manual reporting.

• Use GA4 to understand user journeys, path-to-conversion + assisted performance
• Support a pragmatic attribution model e.g. blended CPA, vs channel-specific windows
• Ensure clean campaign setup, tracking, UTMs and event integrity.
• Interpret performance data confidently and challenge assumptions where required.
• Work cross-functionally with Design, CRM and Product Teams to:
• Brief creative requirements by channel (formats, sizes, messaging).
• Ensure regular creative refreshes to avoid fatigue and maintain efficiency.
• Contribute ideas for hooks/concepts and testing angles based on data.

• Act as day-to-day paid media lead internally and primary contact for ext. agencies
• Manage agencies against agreed KPIs, budgets and timelines.
• Produce weekly performance report summarising results, learnings and actions

• Improved CPA efficiency and ROAS over time.
• Reduced over-reliance on a single channel via structured testing of new platforms.
• Introduce rigour and data-led decisions to creative and message testing
• High confidence in campaign setup, tracking and reporting accuracy.
• Ability to run the paid media “engine” day-to-day with minimal supervision.