GTM Product & Marketing Lead

This range is provided by MET Marketing Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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This is a unique, purpose driven, subscription-based organisation who aide recovery from addiction and support behavioural change. With entrepreneurial leaders who have founded and successfully grown multiple digital businesses this start-up role offers the rare opportunity to combine product ownership, marketing and business leadership. You’ll own go-to-market strategy across the UK, Europe and the US, drive user acquisition and retention, and shape the customer experience, acting as a business unit leader with accountability for both growth and impact.

• An entrepreneurial attitude: driven to test and learn and always hungry to develop and grow products and your own experience.
• Managerial level experience in product, marketing, growth, or business lead roles, ideally in health, wellness, or digital services.
• Proven understanding of consumer focused, digital, go-to-market strategies and acquisition channels across digital (paid and organic), partnerships, and email.
• Data-driven, confident with analytics and KPIs like CAC, activation, churn, and growth.
• Strong storyteller who can craft compelling product narratives that resonate with users.
• Leadership experience, able to mentor junior teammates, contractors and resources.
• Solution focused and efficiency led using automation, technology and AI across tasks.
• Empathetic, user-centric, and mission-aligned, with a passion for supporting behaviour change.

• Leading go-to-market planning including content, PR, partnerships, promotional activity and digital advertising.
• Developing product messaging, USPs and campaigns that drive adoption and engagement.
• Owning and optimising acquisition channels (SEO, PPC and Social) to deliver cost-effective growth.
• Mapping and improving the end-to-end customer journey using feedback and insights.
• Setting and owning unit-level OKRs linked to growth, retention, and product adoption.
• Collaborating across product, design, content, and operations to deliver improvements.
• Driving efficiency and mentoring others to high performance.

This is a fully remote Product Lead role with a requirement to be based in the UK.

Alongside a basic salary of £50-75k depending on experience you'll be part of the launch team for this business and have the scope for excellent bonus potential as well as opportunties for expansion both with this business and other alligned businesses in a wider portfolio.

This is a mission-driven role for someone who wants to combine commercial impact with meaningful work. If you’re a product marketer ready to take ownership of growth and customer experience while leading a fast-evolving brand, apply now.

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• Mid-Senior level

• Full-time

• Marketing, Strategy/Planning, and Advertising

• Health and Human Services, Public Health, and Medical Practices