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Demand Generation Strategist

Job in Craigavon, County Armagh, BT62, Northern Ireland, UK
Listing for: FS1 Recruitment
Full Time position
Listed on 2026-02-17
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy
Job Description & How to Apply Below

Our award-winning client is currently embarking on their stage of growth which means they are seeking a Demand Generation Strategist to join their team on a permanent basis. The successful Demand Generation Strategist will lead strategy for B2B and SaaS clients. Driving measurable growth through integrated organic, paid media, creative, and content strategies.

Key Responsibilities
  • Develop and execute demand generation strategies for enterprise B2B SaaS clients.
  • Own full-funnel marketing performance, driving improvements in pipeline generation, CAC, and revenue outcomes.
  • Serve as strategic advisor to C-level stakeholders, translating business goals into scalable marketing strategies and identifying upsell opportunities.
  • Drive innovation through experimentation, advanced data analysis, and testing frameworks to continuously optimize performance.
  • Stay ahead of industry trends, with a focus on AI’s impact on B2B buying behaviour and maintaining a competitive edge.
Key Skills/Experience
  • The Demand Generation Strategist will be a results-driven leader with excellent communication for C-level engagement.
  • Over 5 years of B2B demand generation experience managing large budgets.
  • Proven success with Enterprise and SaaS clients across diverse markets and languages.
  • Advanced proficiency in Linked In Ads, Google Ads, Hub Spot, Salesforce, and marketing automation tools.
Benefits
  • 10% quarterly bonus
  • Pension
  • 25 days holiday plus BHs
  • Coaching session every month
  • Wellness days
  • Birthday day off
  • Monthly socials
  • Client networking events

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.

Tagged as:
Digital Jobs, Marketing & Comms Jobs

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