Sales Account Manager

Sales Manager

Location:

Field-Based (Ireland)

Employment Type:

Full-Time Reporting To:
Trading Director About Bedeck Bedeck is one of the UK's leading creators and suppliers of premium bed linen and homeware brands. With a portfolio of well-known, owned and licensed brands, we are passionate about delivering exceptional products, inspiring retail environments, and outstanding customer service. About the Role We are seeking a commercially driven and relationship-focused Sales Manager to drive revenue growth and strengthen Bedeck's presence across retail and wholesale partners throughout the North of England and Scotland.

This role combines strategic account management, business development, visual merchandising, and in-store brand execution. The successful candidate will be responsible for growing sales, developing long-term customer partnerships, and ensuring Bedeck brands are presented to the highest standards in-store through effective merchandising and space planning. Working closely with customers and internal teams, you will play a key role in delivering sales objectives, enhancing customer experience, and maximising the commercial impact of our product ranges.

Key Responsibilities Sales & Commercial Performance Deliver and exceed agreed sales targets, KPIs, and growth objectives across the territory. Develop and implement territory sales plans to maximise sales opportunities and market penetration. Analyse sales data and trading performance to identify trends, opportunities, and risks. Provide accurate sales forecasts, pipeline reporting, and account performance updates. Drive promotional initiatives and seasonal campaigns to maximise revenue and profitability.

Client & Account Management Build and maintain strong, long-term relationships with key retail and wholesale customers. Act as the primary point of contact for customer enquiries, trading discussions, and seasonal planning. Conduct regular customer visits to review performance, product opportunities, and store execution. Negotiate trading terms, promotional activity, and commercial agreements in line with company objectives. Identify opportunities to increase distribution, product placement, and category performance within accounts.

Business Development Identify, prospect, and secure new business opportunities across the territory. Expand Bedeck's presence within independent retailers, department stores, and relevant retail channels. Develop strategic plans to grow market share and strengthen customer partnerships. Represent Bedeck at trade shows, customer events, and industry exhibitions. Visual Merchandising & Space Planning Ensure Bedeck brands are presented consistently and professionally across all retail environments.

Implement and maintain visual merchandising standards that enhance brand presence and drive sales. Work with customers to optimise product placement, fixture layouts, and category adjacencies. Provide recommendations on commercial space planning to maximise visibility, customer engagement, and sales performance. Support new store openings, refits, seasonal updates, and promotional installations where required. Conduct regular merchandising audits and identify opportunities to improve store presentation and space utilisation.

Train and influence store teams on best practice merchandising and brand standards. Product & Brand Representation Present seasonal collections and new product launches to customers. Advise customers on range selection, assortment planning, and product opportunities. Act as a brand ambassador, ensuring consistent representation of Bedeck brands across all customer touchpoints. Gather and share customer feedback, market trends, competitor activity, and consumer insights with internal teams.

Collaboration & Internal Stakeholders Work closely with Trading, Marketing, Merchandising, and Supply Chain teams to support commercial objectives. Coordinate product launches, promotional activity, and customer-specific initiatives. Ensure accurate order management and clear communication of delivery expectations. Contribute to business planning and strategic sales initiatives. Essential Skills & Experience Proven experience in a Sales Manager, National Account Manager, Area Sales Manager, or similar customer-facing role.

Strong track record of delivering and exceeding sales targets. Experience managing and developing key retail or wholesale accounts. Demonstrable ability to build relationships with store teams and identify opportunities to drive sales from the shop floor. Strong commercial awareness with the ability to analyse data and translate insights into action. Excellent negotiation, presentation, communication, and influencing skills. Experience in visual merchandising, retail standards, and in-store execution.

Understanding of retail space planning principles and how store layouts impact customer behaviour and sales performance. Highly organised with strong time management and territory planning skills.…