Senior Sales and Marketing Executive

Senior Sales & Marketing Executive £40k - £45k per annum Redditch

The Role We are looking for an experienced Senior Sales & Marketing Executive to take ownership of key customer relationships, generate new business, grow existing accounts and help shape the organisation's wider marketing strategy. This is a senior, commercially focused role with no direct line-management responsibility, suited to someone who is confident working independently while collaborating closely with Sales, Operations, Planning and Marketing teams.

You will manage opportunities from initial enquiry through to quotation, service delivery, account development and ongoing relationship management, while identifying opportunities for sustainable commercial growth. You must have experience working in the any of the following sectors to be considered for this role:
· Transport
· Logistics
· Touring
· Live Events
· Production
· Entertainment
· Fast-paced service environments

Key Responsibilities Customer Account Management
· Manage and develop a portfolio of key customer accounts.
· Build strong, long-term relationships with existing and prospective customers.
· Act as a primary point of contact for customers.
· Understand customer requirements, upcoming projects and future opportunities.
· Conduct customer meetings, account reviews and relationship-development activity.
· Identify opportunities to increase account value through additional services.
· Resolve customer concerns and service issues professionally.
· Develop account plans for strategically important customers.
· Represent the organisation at customer meetings, networking events and industry events.
· Build relationships with senior stakeholders and key industry contacts. Sales & Commercial Management
· Prepare accurate and commercially viable quotations.
· Work with operational teams to develop appropriate customer solutions.
· Proactively follow up quotations and progress opportunities.
· Negotiate pricing and commercial arrangements within agreed authority levels.
· Monitor account profitability and commercial performance.
· Identify opportunities to maximise revenue and develop existing accounts.
· Support customer contract negotiations and commercial documentation.
· Maintain accurate records of quotations and commercial activity.
· Balance customer requirements with operational capability and profitability. Business Development
· Take an active role in generating new business.
· Identify prospective customers, sectors, projects and commercial opportunities.
· Carry out market research to identify potential new business.
· Build and maintain a strong sales pipeline.
· Proactively approach prospects by telephone, email, networking and face-to-face meetings.
· Develop relationships with key decision-makers.
· Prepare and deliver customer proposals and presentations.
· Convert opportunities into new customer relationships and revenue.
· Generate business through referrals, networking and existing industry contacts.
· Identify cross-selling and account-development opportunities.
· Attend exhibitions, networking events and industry events.
· Maintain accurate CRM records and contribute to pipeline reviews and forecasting.
· Monitor market conditions, competitor activity and industry developments. Marketing Strategy & Campaigns
· Help develop and coordinate the organisation's marketing strategy.
· Ensure marketing activity supports sales and business-development objectives.
· Develop marketing plans covering campaigns, sectors, projects and events.
· Identify target audiences, messaging and appropriate marketing channels.
· Develop and maintain a structured marketing and content calendar.
· Support campaigns focused on customer acquisition, account…