Trade Counter Sales

Location:

Wilsley Park Farm, Goudhurst Road, Cranbrook, TN17 2LJ

Hours:

Monday – Friday, 07.30–17.00

Reports to:

Trade Counter Manager

This role is responsible for delivering fast, accurate and professional service to trade customers while supporting day-to-day counter sales and operations.

The Trade Counter Sales role is responsible for serving customers efficiently, processing orders accurately and helping maintain a well-run, well-presented trade counter operation. This is a front-line commercial role – not just a serving role.

This role requires pace, product awareness, good customer handling and consistent attention to detail. Errors at the counter create avoidable problems quickly – accuracy matters.

• Provide a professional, knowledgeable and efficient service to all trade customers
• Handle over-the-counter enquiries, quotations and sales transactions accurately
• Build strong working relationships with regular account and cash customers
• Understand customer requirements quickly and respond accurately
• Represent the business in a practical, no-nonsense and professional way

• Produce accurate, competitive quotations for trade customers promptly
• Process trade orders correctly and in line with agreed procedures
• Sense-check product codes, quantities, pricing and availability before committing
• Ensure all pricing reflects current trade pricing structures and agreed terms
• Liaise with operations to confirm availability, lead times and delivery requirements

• Support stock management activity including goods-in checks and stock counts
• Help prepare goods for collection or delivery
• Ensure the trade counter is always clean, organised and well-presented
• Use quiet time to improve stock, displays, housekeeping and product knowledge

• Handle customer issues professionally and escape where needed
• Actively look for new opportunities to grow existing individual account spend
• Protect margin through correct pricing discipline
• Log all enquiries, quotes and orders accurately in CRM

• Maintain accurate records and follow internal processes
• Comply with all company policies and health and safety requirements
• Represent Salacia professionally at all times
• Respond positively to changing priorities and workload needs
• Undertake additional duties reasonably required to support the role

• Experience in a trade counter, builders’ merchant, plumbing or bathroom trade environment preferred
• Strong product knowledge or a genuine appetite to develop it quickly
• Commercially aware with a focus on delivering value to trade customers
• Confident, approachable and able to manage a busy, varied environment
• Accurate and organised in all administrative and order-processing activity
• Team player with a positive, proactive attitude

• Speed with accuracy – not one at the expense of the other
• Good product awareness and willingness to learn
• Professional, practical customer handling
• Reliable teamwork and good day-to-day discipline
• Ownership of service quality and order accuracy

• Counter sales, margin, conversion and AOV performance
• Customer service standard
• Stock and goods handling accuracy
• Housekeeping and counter readiness
• Customer retention and repeat trade

This role may be reviewed and amended to reflect business needs. Performance will be assessed against agreed KPIs under separate cover.