Senior Business Analyst; Business Process Design & Transformation

Information Technology

We are seeking a highly experienced Senior Business Analyst to lead complex business process transformation initiatives within a dynamic, customer-facing digital environment. This role focuses on end-to-end process design, optimization, and stakeholder engagement across enterprise-scale programs, with a strong emphasis on digital content delivery and user experience.

The successful candidate will act as a strategic partner to business and technology teams, driving process improvements, leading discovery efforts, and enabling scalable, modern solutions through data-driven insights and industry best practices. This is an exciting opportunity to contribute to high-impact initiatives in a collaborative, agile environment.

• Lead end-to-end business analysis activities including planning, elicitation, documentation, and validation of requirements
• Conduct current-state assessments and gap analyses to identify inefficiencies and opportunities for optimization
• Design and document future-state processes, workflows, and user journeys across digital and omnichannel environments
• Develop detailed process maps, business requirements documentation, and supporting analytical artifacts
• Facilitate workshops and stakeholder sessions to gather requirements and drive alignment across teams
• Partner with cross-functional teams, including product, technology, and external vendors, to deliver solutions
• Identify and recommend workflow automation opportunities to improve operational efficiency
• Support Agile delivery processes including backlog refinement, sprint planning, retrospectives, and stand-ups
• Collaborate with Product Owners on roadmap development, backlog prioritization, and feature definition
• Support development teams by clarifying requirements, resolving dependencies, and ensuring alignment
• Track and communicate project status, risks, and issues to stakeholders and leadership
• Apply best practices in business analysis, process improvement, and Agile delivery methodologies
• Contribute to continuous improvement initiatives across teams and processes
• Support system analysis, requirement traceability, and solution validation activities
• Provide facilitation support in a hybrid Business Analyst/Scrum capacity as needed

• 6+ years of experience as a Senior Business Analyst in enterprise environments, with a focus on process design and optimization
• Proven experience leading large-scale business or IT transformation initiatives from planning through implementation
• Strong expertise in business process redesign, mapping, and continuous improvement in a lead capacity
• Experience working with digital content delivery platforms, content management systems, or media-related technologies
• Demonstrated experience working within Agile or hybrid delivery environments
• Advanced stakeholder management and facilitation skills across business and technical audiences
• Strong analytical and problem-solving capabilities with a data-driven approach
• Experience supporting product teams with backlog management, prioritization, and roadmap planning
• Ability to translate complex business needs into clear, actionable requirements and documentation
• Experience working closely with development teams to support delivery and implementation
• Bachelor's degree in Business, Technology, or a related field (or equivalent experience)
• Certifications such as CBAP, Six Sigma, Scrum Master, or Product Owner are considered assets
• Experience supporting customer-facing digital platforms and user experience initiatives is an asset
• Ability to work effectively in fast-paced environments with multiple priorities and stakeholders

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership.

Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit

City :
Province/State : BC