Digital Content Strategist

About the Role  Our client is seeking an experienced Digital Content Strategist to join their innovative marketing team, with a presence in Kimberley . This role will focus on planning, developing, and executing content strategies that align with business objectives and resonate with target audiences across digital channels. You will analyze market trends, identify content opportunities, and oversee the creation and distribution of engaging content.

This hybrid role combines in-office collaboration with remote flexibility, allowing for a dynamic approach to content creation and strategy development within our Kimberley operations.

Key Responsibilities   Develop and implement comprehensive digital content strategies across various platforms (website, blog, social media, email).
Conduct audience research, keyword analysis, and competitor reviews to identify content gaps and opportunities.
Oversee the creation, editing, and publishing of high-quality content, ensuring it is engaging and optimized for search engines.
Collaborate with marketing, design, and product teams to ensure content alignment with brand messaging and goals.
Analyze content performance metrics and provide actionable insights for optimization and future strategy.
Requirements   Proven experience as a Digital Content Strategist or similar role.
Strong understanding of content marketing, SEO, social media, and digital analytics.
Excellent writing, editing, and communication skills.

Experience with content management systems (CMS) and marketing automation tools.
Ability to develop creative strategies and translate data into actionable insights.
Benefits   Competitive salary and performance incentives.
Hybrid work model for enhanced work-life balance.
Opportunities for professional development and continuous learning in digital strategy.
A collaborative and forward-thinking team environment in Kimberley .
Contribution to high-impact digital marketing initiatives.