Social Media Marketing Officer

About the Role  Our client is seeking a dynamic and creative Social Media Marketing Officer to enhance their online presence and drive engagement for their e-commerce initiatives in Kimberley. This role is vital in developing and implementing effective social media strategies that align with business objectives, increase brand awareness, and drive customer traffic to their online stores. You will be responsible for content creation, community management, and performance analysis, working closely with the marketing department to ensure a cohesive brand message across all digital platforms.

This is an excellent opportunity for a passionate marketer to contribute to the growth of an e-commerce business and develop their skills in a supportive team environment.

Key Responsibilities   Develop and implement engaging social media content calendars tailored for the e-commerce audience.
Create compelling written and visual content (graphics, short videos) for platforms like Facebook, Instagram, and Pinterest.
Manage daily social media interactions, responding to comments, messages, and inquiries promptly.
Monitor social media trends, competitor activities, and platform updates to identify strategic opportunities.
Analyze social media campaign performance and generate regular reports on key metrics such as engagement, reach, and website traffic.
Collaborate with the marketing team to ensure alignment with broader campaign goals and brand messaging.
Requirements   Bachelor's degree in Marketing, Communications, or a related field.
2-4 years of experience in social media marketing, with a preference for e-commerce exposure.
Proven ability to create engaging content and manage social media communities effectively.
Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
Strong written and verbal communication skills, with excellent attention to detail.
Creative thinking and problem-solving abilities.
Benefits   Competitive salary package with performance-based incentives.
Opportunities for professional development and training.
A collaborative and innovative work culture.
Employee discounts on company products.
Comprehensive health and wellness benefits.