Organic Search Specialist

This is an exceptional opportunity to join Rentokil Initial plc, a global support services company, operating in all of the major economies of Europe, North America, Asia Pacific and Africa:

• We offer a wide range of services to businesses, the public sector and residential customers.
• Rentokil Initial operates in almost 80 countries with 2019 revenues of >£2.6bn.
• We are a ‘people business’ with over 36,000 colleagues.
• Market leading position in major markets - UK, US, Australia and France.
• Our core market categories are Pest Control and Hygiene/Washroom services.
• Cash generative businesses with good operating margins.
• Contract based businesses with >85% retention rates.
• Diversified customer base with no customer representing >2% of revenue.
• A website estate of over 190 websites across 80 countries.

The role of the Organic Search Specialist is to leverage the Organic Search landscape and to lead activities relating to optimisation, Keyword and Competitor Analysis and Technical SEO. In addition, the role will audit, monitor and implement SEO best practice to maximise the discoverability and performance of our websites across organic and paid channels that target local users with the goal of driving lead flow.

This role will report into the SEO Manager and sits within the Digital Performance Team working with colleagues in roles covering Data & Insight, Paid Search and Content but will also collaborate with the Customer Experience, Digital Projects & Deployment, Digital Account Management and our key markets globally.

The Organic Search Specialist will be primarily responsible for leading, planning and executing actions across the Rentokil Initial and subsidiary brand web estate, that directly improve the performance of our targeted search visibility and lead flow. The key responsibilities will span across digital marketing channels for both B2C and B2B audiences across digital marketing platforms and include defining reporting requirements for extraction of data & insights.

• Responsible for supporting the Search Marketing team across SEO, Data & Insight, and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
• Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives.
• Assisting in the development of SEO management processes and procedures, best practice and self-help guides to support Rentokil Initial and subsidiary brand colleagues.
• Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required, assist the SEO team in troubleshooting sticking points in organic growth and help develop future SEO strategy.
• Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI’s Digital Search Strategy.
• Responsible for working across the organic & local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversions and lead flow.
• This role will support global markets with the implementation and optimisation of their organic search channel.
• Support with developing and evangelising SEO best practice and share global insights to ensure markets maximise their opportunity to deliver a return on their investment.
• Manage and support the organic search landscape across Rentokil Initial and its subsidiaries which will include liaising with the Digital Account Management team and the local markets around optimisation of transactional pages, keyword & competitor analysis, schema recommendations, and any other organic search optimisation activities.
• Liaise across the Performance Marketing Team to identify organic keyword opportunities that can be fed back into the local market…