Digital Analyst

We’reIAG Loyalty - one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals,strategy and team, but together we’reunited by a shared vision to create a more rewarding world of travel and experiences.

We’re looking for someone to help shape how data and insight drive better digital experiences for our holiday customers.

This is a chance to step into a standalone digital analytics role with genuine ownership and influence. You won’t be joining an established analytics machine where the questions have already been decided and your job is simply to produce the reports. Instead, you’ll have the opportunity to shape how digital analytics is done, decide what the business should be asking and turn data into insight that changes what we do.

You’ll have the freedom to explore customer behaviour across the digital journey, uncover opportunities, challenge thinking and work directly with teams across product, UX, marketing and commercial. Your recommendations will help shape the evolution of our digital experience and influence decisions at senior levels.

For an experienced analyst, this is an opportunity to move beyond reporting and become the person the business turns to for digital insight.

Own the digital insight agenda

You’ll take ownership of a rolling programme of digital insight, working with stakeholders to understand the questions behind the questions and identify where analysis can have the biggest impact. You’ll decide what’s worth investigating, shape the approach and turn your findings into recommendations the business can act on.

Understand the customer journey

You’ll get under the skin of how our customers interact with our digital channels. From entry and content through search, holiday discovery, pricing and booking. You’ll identify where customers are engaging, where they’re dropping out and, most importantly, why. You’ll connect digital behaviour with customer and commercial outcomes to build a richer picture of performance.

Influence what happens next

Your work won’t sit in a dashboard. You’ll partner with product, UX, marketing and commercial teams to turn insight into action. You’ll support experimentation and A/B testing, evaluate what works and use evidence to influence website development, customer experience and trading decisions.

Connect the data

You’ll bring together digital analytics with customer, marketing, loyalty and commercial data to understand the bigger picture. You’ll work with data and technology teams to understand our data landscape, improve measurement and find new opportunities to answer important business questions.

Tell the story

You’ll be confident taking complex analysis and making it simple, compelling and relevant. Whether you’re presenting to a product team or sharing recommendations with senior leadership, you’ll make sure people understand not just what the data says, but what we should do about it.

We’re looking for someone who already knows their way around digital analytics and is ready for more ownership, more influence and more opportunity to make a difference.

You’ll bring strong hands‑on experience analysing digital journeys, websites or apps, with a solid understanding of funnels, conversion, customer behaviour and digital performance. You’ll have experience with Google Analytics, with Adobe Analytics or another comparable platform also highly relevant.

More importantly, you’ll be someone who naturally goes beyond the numbers. You’ll be comfortable starting with an ambiguous business question, figuring out what data you need, investigating the problem and forming a clear point of view. You won’t wait to be handed a list of reports,…