Digital Analyst

We’re IAG Loyalty - one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals, strategy and team, but together we’re united by a shared vision to create a more rewarding world of travel and experiences. Our Holidays division representing British Airways Holidays, brings together trusted brands, connecting customers to thousands of destinations worldwide through seamless, end-to-end travel experiences.

Our Loyalty division is home to Avios, the global loyalty currency, enabling millions of members to collect and spend rewards across travel, retail and financial services. We’re on an exciting journey of growth and transformation – we’re going places.

We’re looking for someone to help shape how data and insight drive better digital experiences for our holiday customers. This is a chance to step into a standalone digital analytics role with genuine ownership and influence. You won’t be joining an established analytics machine where the questions have already been decided and your job is simply to produce the reports. Instead, you’ll have the opportunity to shape how digital analytics is done, decide what the business should be asking and turn data into insight that changes what we do.

You’ll have the freedom to explore customer behaviour across the digital journey, uncover opportunities, challenge thinking and work directly with teams across product, UX, marketing and commercial. Your recommendations will help shape the evolution of our digital experience and influence decisions at senior levels. For an experienced analyst, this is an opportunity to move beyond reporting and become the person the business turns to for digital insight.

Own the digital insight agenda You’ll take ownership of a rolling programme of digital insight, working with stakeholders to understand the questions behind the questions and identify where analysis can have the biggest impact. You’ll decide what’s worth investigating, shape the approach and turn your findings into recommendations the business can act on.

Understand the customer journey You’ll get under the skin of how our customers interact with our digital channels. From entry and content through search, holiday discovery, pricing and booking. You’ll identify where customers are engaging, where they’re dropping out and, most importantly, why. You’ll connect digital behaviour with customer and commercial outcomes to build a richer picture of performance.

Influence what happens next Your work won’t sit in a dashboard. You’ll partner with product, UX, marketing and commercial teams to turn insight into action. You’ll support experimentation and A/B testing, evaluate what works and use evidence to influence website development, customer experience and trading decisions.

Connect the data You’ll bring together digital analytics with customer, marketing, loyalty and commercial data to understand the bigger picture. You’ll work with data and technology teams to understand our data landscape, improve measurement and find new opportunities to answer important business questions.

Tell the story You’ll be confident taking complex analysis and making it simple, compelling and relevant. Whether you’re presenting to a product team or sharing recommendations with senior leadership, you’ll make sure people understand not just what the data says, but what we should do about it.

We’re looking for someone who already knows their way around digital analytics and is ready for more ownership, more influence and more opportunity to make a difference. You’ll bring strong hands-on experience analysing digital journeys, websites or apps, with a solid understanding of…