Social Media Manager; Volunteer - Volunteer

Overview

Community Engagement & Awareness using the skills you have to bring the community to our social media pages using great visuals, engaging content, short videos, blogs, info and campaigns re bereavement such as 'Say Their Names' or showcasing a Ribbon Tree during Baby Loss Awareness Week. The Social Media Volunteer is essential. They manage our digital storefront of empathy. Your work is not about viral trends but ensuring that people experiencing loss feel seen, heard and found by our community.

• Combating Isolation and Finding the Unfound – reach the person who feels completely alone in their grief. Loss is isolating, and social media is often the first, safest place a person will reach out for help.
• Broadening Our Reach – manage five diverse platforms (Instagram, Linked In, X, Tik Tok, and Facebook), ensuring messages break through the noise and reach different audiences.
• Creating a Safe Space – craft posts and monitor engagement with a consistent, empathetic tone; ensure Heaven's Playground is a non‑judgmental sanctuary online.
• Direct Connection – manage every share, comment, and message to connect struggling individuals with resources.
• Amplifying Our Mission and Remembrance – showcase remembrance projects (Perpetual Flame, "Saying Their Names") to a wider audience.
• Driving Support – campaigns raise awareness of donations to enable Memory Boxes to hospitals and funeral homes.
• Fostering Diversity and Inclusion – represent all loss experiences and attract diverse voices.

• Content creation – ability to write compelling copy, create graphics, and produce videos.
• Platform knowledge – deep understanding of each major platform’s nuances and audiences.
• Analytics & data – using analytics tools to track metrics and inform strategies.
• Social media marketing – create strategies, manage campaigns, and align with goals.
• Communication – excellent verbal and written skills, adaptable tone.
• Creativity – generate innovative ideas for content and campaigns.
• Customer service – strong aptitude for community management and handling inquiries.
• Adaptability – stay current with algorithm updates and maintain precision.
• Hands‑on experience – practical experience in social media roles.
• Relevant education – marketing, communications, journalism, or business; not essential.
• Tool proficiency – familiarity with analytics software, image/video editing, CMS.

Manage and create content for Instagram, Linked In, X, Tik Tok, and Facebook. Develop a consistent, empathetic and engaging tone of voice across all platforms. Monitor comments and messages, ensuring respectful and timely responses (passing complex grief support queries to the core team).