Head of Marketing - Emerging Businesses

• Work Pattern:
  Office Based (5 days onsite)

We are an ambitious and forward-thinking global company that builds transformative solutions for our customers to deliver best-in-class technology, connectivity and sustainable mobility solutions.

We support our customers with a range of products and services that meet their needs.

Since 1990, our ambition has never wavered. Our vision and commitment have allowed us to venture into new markets with confidence and always be at the forefront.
Our mission is to help companies of all sizes adapt to the future and take advantage of the opportunities that change brings.

This is where you come in.
We are consolidating our growth path
. We are proud to be at the forefront of technological innovation and invite you to join us on this journey.

Radius sees significant growth opportunities in our Emerging Businesses. The Head of Marketing will play a critical role in ensuring the execution of successful marketing programmes across the division, spanning inbound,outboundand divisional referral channels.

There will also be a focus on ensuring a consistent and high-quality customer experience, through onboarding, and continued use of our products and services.

Key Responsibilities

Marketing Strategy and Planning

Develop and execute a comprehensive marketing strategy, aligned with the overall businessobjectivesand growth targets.

Identify opportunities to drive lead generation, increase market share, and strengthen the Radius brand.

Collaborate with the Chief Marketing Officer,and leadership teams, to align marketing plans with priorities andsales objectives.

Lead Generation and Campaign Execution

Deliver high-quality leads through multi-channel marketing campaigns, including inbound and outbound activities, as well as divisional referral programs.

Design and execute specific campaigns tailored to the needs of local markets whilemaintainingalignment with the overall brand strategy.

Utiliseperformance data to optimise campaign effectiveness and return on investment (ROI).

Team Leadership and Development

Build, manage, and inspire a high-performing marketing team, ensuring each country has adequate resources to support local initiatives.

Provide ongoing coaching and development opportunities to team members, fostering a culture of excellence and collaboration.

Customer Experience and Retention

Work with sales and customer support teams to deliver a consistent experience for customers.

Develop and implement customer retention strategies, ensuring high levelsof satisfaction and product adoption.

Collaborate with product marketing teams to ensure effective communication of product features, updates, and benefits tothe market.

Partner with sales and regional leaders to ensure marketing efforts directly support sales pipelines and revenue goals.

Data-Driven Decision-Making

Monitor and analyse marketing performance metrics, providing regular updates to stakeholders on campaign effectiveness and overall progress.

Use insights from market and customer data to refine strategies and prioritise initiatives that deliver measurable results.

Ensure consistent messaging and brand representation across all marketing channels and touchpoints.

Act asa brand ambassador, ensuring alignment with global standards while adapting to local cultural and market nuances.

Market Research and Competitor Analysis

Stay informed of market trends, customer needs, and competitor activities.

Use insights toidentifynew opportunities and refine marketing strategies tomaintaina competitive edge.

Budget Management

Oversee the marketing budget, ensuring resources areallocatedeffectively and within financial parameters.

Track and report on budget utilisation,demonstrating accountability and financial stewardship.

Proven experienceoperatingat Head of Marketing / Divisional Marketing Lead level within a B2B, multi-product, multi-market organisation.

Track recordof building and scaling marketing capability in growth-led environments, ideally within telecoms, technology, fleet, SaaS, or adjacent services.

Comfortable operating in a matrixed structure, balancing global brand standards with strong local…