Regional Business Manager – Northern Ireland
Listed on 2026-09-14
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Sales
Outside / Field Sales, Industrial Sales, Business Development, B2B Sales
Field-based | Northern Ireland | Industrial Wood Coatings
The opportunityA successful UK industrial wood coatings business is expanding into Ireland and needs an entrepreneurial Regional Business Manager to build the market from the ground up. This is a genuine new-territory role — minimal existing business, high autonomy, and real commercial ownership.
You’ll represent a strong portfolio of lacquers, paints, primers and stains, selling to kitchen manufacturers, furniture makers, joinery companies, flooring businesses and other timber product manufacturers.
What you’ll do- Own business development across the whole of Ireland
- Identify, prospect and win new customers across the industrial wood coatings market
- Build and convert a strong pipeline, developing long-term customer relationships
- Engage with business owners, purchasing teams, production managers and technical decision-makers
- Match customers' coating requirements to the right products and solutions
- Carry out customer visits, product presentations, demonstrations and trials
- Collaborate with the internal technical team during evaluations and trials
- Manage accounts from first contact through to conversion and ongoing growth
- Maintain accurate CRM records and sales reporting
We’re open-minded about background. Experience in industrial wood coatings is an advantage but not essential — we’re equally interested in people who know the products from a technical or end-user perspective and have the commercial drive to win business.
You may come from:
- Sales within coatings, paints, chemicals or a related technical B2B environment
- A technical role within a kitchen, furniture, joinery or timber manufacturing business
- The woodworking or manufacturing sector, with strong commercial instincts and a desire to move into sales
In all cases, we’re looking for someone who is self-motivated, builds trust naturally, is comfortable working autonomously, and has the confidence to open doors in a new market. A full driving licence and willingness to travel throughout Ireland daily are essential.
What’s on offer- Competitive basic salary (dependent on experience)
- Performance-related bonus/commission
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