Sales & Marketing Counselor

Join Us in Empowering Purposeful Living

The Summit, a Life Spire of Virginia community located in Lynchburg, Virginia, is seeking a driven, relationship-focused Sales & Marketing Counselor to join our team.

At Life Spire of Virginia, our mission is to empower individuals with choices in purposeful living. We envision vibrant communities where faith, wellness, and connection thrive together.

Guided by our core values (Faith, Servant Leadership, Stewardship, Integrity, Innovation, and Joy), we are committed to creating an environment where both our team members and those we serve can flourish.

If you enjoy building meaningful connections, helping seniors and their families navigate important life decisions, and achieving goals in a supportive, mission-driven environment, we’d love to hear from you.

The Sales & Marketing Counselor is responsible for developing relationships with prospective residents and their families, guiding them through the decision-making process, and promoting the full continuum of care available at The Summit, including Independent Living, Assisted Living, Short-Term Rehabilitation, and Skilled Nursing.

This role is approximately:

• Building trusting relationships with prospective residents and their families
• Prospect outreach and follow-up through phone, email, text, video, and written correspondence
• Conducting in-home visits and presentations
• Providing one-on-one and group presentations on-site
• Guiding prospects through the decision-making and admissions process
• Coordinating admissions for qualified Independent Living residents
• Working toward occupancy and deposit goals

• Maintaining prospect records and activity within the CRM system
• Participating in weekly sales meetings, reporting, and strategy discussions
• Developing and maintaining professional referral relationships
• Representing The Summit at community events, senior expos, trade shows, and networking opportunities
• Supporting marketing initiatives and outreach campaigns
• Attending sales training and professional development activities
• Ensuring compliance with admissions policies and procedures

• Build trusting relationships with prospective residents and their families.
• Conduct follow-up communications through phone, email, text, video, and written correspondence.
• Perform in-home visits and presentations with prospective residents.
• Conduct individual and group presentations on-site.
• Coordinate admissions for qualified Independent Living residents in accordance with community guidelines.
• Maintain regular contact with prospects throughout the sales process.
• Participate in a telesales program with a goal of averaging 20 completed prospect calls per day.
• Conduct off-site visits with prospective residents and families.
• Achieve monthly goals for presentations, deposits, and occupancy growth.

• Maintain accurate prospect records and documentation within the CRM system.
• Track sales activities, deposits, presentations, and outreach efforts.
• Participate in weekly sales meetings and reporting.
• Develop and strengthen professional referral networks throughout the greater Lynchburg area.
• Represent The Summit and Life Spire of Virginia at trade shows, senior expos, vendor events, and community outreach opportunities.
• Support implementation of marketing initiatives and community events.
• Follow admissions policies, procedures, and compliance requirements.
• Attend sales training and professional development opportunities.

• Strong interpersonal, communication, and relationship-building skills.
• Goal-o…