VP, Marketing Technology

Join to apply for the VP, Marketing Technology role at Sony Pictures Entertainment.

The Vice President, Marketing Technology will play a pivotal leadership role within Sony Pictures Entertainment’s Information Technology (IT) organization, driving the vision, strategy, and execution of technology solutions that empower global marketing teams. Reporting to the Senior Vice President, Marketing & Distribution Technology, this executive will partner closely with cross-functional Marketing teams, senior business stakeholders, and IT leaders to align enterprise technology capabilities with strategic priorities.

Operating within the IT organization, this leader will partner with other IT executives to align shared platforms, tools, and services, streamline delivery, eliminate redundancy, and maximize the value of enterprise technology investments. In partnership with key business stakeholders, they will define and deliver against a dynamic product roadmap that propels innovation, enhances marketing effectiveness, and supports scalable growth across SPE.

The ideal candidate brings deep entertainment industry experience, a passion for Mar Tech platforms, and a proven ability to translate complex technology ecosystems into business-aligned, measurable outcomes. They are relentlessly curious and forward-thinking—on top of market and industry trends, emerging technologies, and evolving audience behaviors. This leader blends strategic business acumen with hands‑on technical experience, fostering a culture of innovation, collaboration, and continuous improvement across both IT and Marketing.

Key Responsibilities

Strategic Leadership

• In partnership with key SPE stakeholders, drive the vision, strategy, and execution of Sony Pictures’ marketing technology initiatives to deliver desired business outcomes.

• Lead a motivated team to champion innovative marketing strategies that deliver exponential business value across global B2C and B2B teams, channels, and platforms.

• Build and sustain a culture of continuous learning, innovation, and disciplined experimentation.

• Identify and communicate ongoing updates on SPE Marketing performance, industry trends, innovation opportunities, and potential areas for growth.

Technology & Innovation

• Oversee the identification, evaluation, and adoption of emerging technologies, services, and best practices (e.g., CRM, marketing channel optimization, automation, AI, AEO/SEO) that map closely to business goals.

• Partner with IT executives to align shared enterprise platforms and ensure seamless integration, scalability, and governance across technology ecosystems.

• Collaborate with Privacy, Legal, and Info Sec leaders to ensure all marketing technology solutions adhere to evolving security, privacy, and compliance standards.

• Stay current on emerging marketing technologies and digital capabilities that can transform audience engagement and creative operations.

Execution & Delivery

• Lead cross‑functional teams in the delivery of complex initiatives, ensuring timely execution and measurable business impact.

• Manage budgets, vendor relationships, and project portfolios to ensure efficient resource allocation and return on investment.

• Drive operational efficiency and margin impact through automation, standardization, reuse, and productivity optimization.

• Ensure technology initiatives are aligned with IT governance, architecture, and enterprise standards.

Collaboration & Influence

• Build strong relationships with marketing and business leaders to develop a deep understanding of their strategic goals, challenges, and opportunities.

• Act as a trusted advisor and thought leader, translating marketing objectives into IT‑enabled capabilities.

• Foster a culture of collaboration, agility, and continuous improvement within the Marketing & Distribution Technology Portfolio and across the broader IT organization.

• Champion IT’s role as a strategic partner and innovation engine for Marketing and Distribution.

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field.

• 10+ years of progressive experience in marketing technology, digital marketing, or…