Product Manager – Messaging Machine Learning & AI

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Central to the mission of the Streaming and Games Team, the Global Product and Design group is responsible for the global streaming platform that supports all the video products our fans love. We plan, design and build for connected TVs, web, mobile phones, tablets, and consoles for HBO Max and together with our cross‑functional collaborators we operate as one company with one mission to be the premier media and entertainment leader globally.

As a member of our Growth Product team, your core mission is to drive growth by educating our customers about new content, features, and functionality that will delight & engage them.

We are seeking a Staff Product Manager to lead the development of HBO Max’s Messaging Machine Learning & AI. You will shape the product strategy for the decisioning, orchestration, and Machine Learning layer that selects which message to send, to which customer, through which channel at a global scale. In parallel, you will bring Generative AI into the workflow to create and personalize copy that fits each member, while protecting brand voice, quality, and compliance.

You will work closely with ML Engineers, Data Science, Marketing, and Growth Product teams to develop predictive models and turn them into scalable decisioning systems and measurable business outcomes.

This is a highly cross‑functional and technically complex role that will require comfort working across machine learning infrastructure, experimentation, CRM, client platforms, and global business needs. You will own the machine Learning that powers all our messaging efforts across the lifecycle. With your messaging & CRM background you will write technical requirements directly for Messaging Engineering to ensure campaigns and comm strategies are optimized and implemented smoothly across all channels.

You will play a key role in shaping roadmaps, informing messaging strategy, developing models, and delivering a cohesive experience across the membership lifecycle.

We are seeking a systems thinker who acts like an owner with a sharp focus on the customer. If you are passionate about building delightful experiences that drive growth at scale, join our team at HBO Max!

• Set Vision & Strategy:
  Define and own the product strategy for Machine Learning and AI decisioning, partnering with Engineering, Design, Product, and Marketing to drive customers to their next best action, whether its content they’ll love or information about their membership.
• Messaging ML Execution & Delivery:
  Partner with Data Science and ML Engineers to design and deploy predictive models (e.g., take rate models, contextual bandits) that inform not only which campaign to send, but through what channel and at what time. Translate model outputs into ranking and eligibility policies that integrate with messaging & CRM systems.
• Measurement & Optimization:
  Partner with Data Science, Experimentation, and Analytics teams to define KPIs, set up experiments (A/B tests, Multi‑Armed Bandits), and interpret results to assess offer effectiveness and model accuracy. Iterate on models and offer strategies based on experimental results, behavioral insights, and business context. Maintain an always‑on learning agenda to evolve messaging strategies over time.
• Infrastructure & Enablement:
  Define product requirements for decision engines, orchestration, and self‑serve tools that…