Insights, Strategy & Analytics - Sr. Manager; Multi-Genre

Insights, Strategy & Analytics - Sr. Manager (Multi-Genre)

About Sony Pictures Television

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent television studio, SPTS produces beloved shows, including Jeopardy!, Wheel of Fortune, The Last of Us, Outlander, American Idol, Shark Tank, The Real Housewives of Beverly Hills, Vanderpump Rules, Platonic, and many more. SPTS is part of Sony Pictures Television, a division of Sony Pictures Entertainment and a subsidiary of Tokyo-based Sony Group Corporation.

Role Overview

The Insights, Strategy & Analytics Sr. Manager serves as the strategic business partner responsible for shaping the continued evolution and long-term success of one of television's most iconic and enduring franchises across multiple genres (Game Shows, Nonfiction, and Scripted series, specifically: superhero, science fiction, and fantasy genres). The Sr Manager will also support GSN Network brand and audience insights.

Working across Production, Development, Marketing, PR, Franchise Management, and executive leadership, this role combines audience insights, business intelligence, and strategic planning to drive franchise growth, inform executive decision-making, and identify opportunities to deepen audience engagement of our game shows across platforms.

This Sr. Manager leads and serves as the voice of the audience and marketplace, translating consumer insights, audience intelligence, business performance, and cultural trends into strategies that strengthen the Jeopardy! brand while supporting the development of new franchise extensions, spin-offs, and other original game show concepts. The role also oversees executive reporting and performance measurement across linear television, cable, streaming, digital, and social platforms.

This role also supports ISA's Nonfiction & Scripted genres.

Success in this role requires exceptional strategic thinking, analytical rigor, executive communication, stakeholder management, and the ability to influence decisions across a highly matrixed organization.

Responsibilities

1. Franchise Strategy & Leadership

+ Serve as a trusted strategic advisor to franchise leadership, helping shape the long-term vision, priorities, and growth strategy for Jeopardy! and other Nonfiction & Scripted series.

+ Develop a holistic view of franchise health by integrating audience performance, consumer insights, brand equity, competitive intelligence, marketplace trends, and business performance.

+ Identify emerging audience, marketplace, technology, and cultural trends that create opportunities for franchise growth while preserving the unique identity of Jeopardy! and our Nonfiction & Scripted series.

2. Audience Insights, Research & Analytics

+ Lead audience and consumer insights that inform production, marketing, brand strategy, development, and franchise growth.

+ Own audience performance reporting across linear television, cable, streaming, digital, and social platforms, delivering executive-ready analyses that provide a comprehensive view of franchise performance.

+ Partner with Business Intelligence, Data Engineering, Data Science, and Analytics teams to design and implement scalable dashboards, automated reporting, forecasting models, and advanced analytics capabilities.

+ Analyze audience behavior, cross-platform viewership, consumer trends, and competitive dynamics to identify opportunities to strengthen engagement and expand reach.

+ Design and execute qualitative and quantitative research programs, including focus groups, surveys, online communities, audience segmentation, and custom research studies.

+ Lead episode testing, dial testing,…