Director, Corporate Franchise Management

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The Corporate Franchise Management group is responsible for leading the cultivation of SPE’s most important intellectual properties by coordinating across Divisions, developing multi-year transmedia plans and advocating with senior management, including Creative leadership, Business Affairs, Distribution, Consumer Products, Licensing, etc. The position of Director, Corporate Franchise Management will be supporting this function and report to the SVP, Corporate Franchise Management.

Among the most important distinctions across media competitors today is the ability to cultivate and sustain franchises that drive consumer passion, fan community and long-term economic success. The Director of Corporate Franchise Management will be a key resource within the SPE team working to achieve those goals and will be tasked with maximizing the consumer connection and financial returns for SPE’s franchise portfolio through collaboration, strategic planning, holistic marketing and brand stewardship.

• Support the SVP of Corporate Franchise Management in developing multi-year franchise strategies and roadmaps for priority IPs.
• Conduct franchise evaluations, research, and opportunity assessment to inform strategic planning.
• Identify cross-divisional opportunities for growth and expansion, including content extensions, fan support, partnerships, monetization, and brand collaborations.
• Partner with creative and business teams to ensure alignment between storytelling, marketing, and consumer engagement.
• Supports the development of holistic programs to steer year-round franchise fandom.

• Serve as liaison between divisions and partners (Motion Pictures Group, Sony Pictures Television, Sony Interactive Entertainment, Consumer Products and Corporate Strategy) to coordinate franchise initiatives and maintain information flow.
• Organize and facilitate cross-functional meetings, communications, and reporting to ensure alignment across creative, marketing, and commercial stakeholders.
• Track and manage enterprise-level franchise priorities, ensuring milestones and deliverables are met.

• Collaborate with Consumer Insights and Data teams to consolidate and interpret audience, business, and brand performance.
• Help develop and maintain franchise health dashboards and reports to track engagement, awareness, and business performance.
• Contribute to presentations and briefing materials for senior leadership and corporate stakeholders.

• Support the development and implementation of franchise brand guidelines and creative frameworks.
• Partner with marketing and creative teams to ensure brand consistency across consumer touchpoints.
• Assists in evaluating new creative concepts, storylines, and product extensions for brand fit and long-term franchise value.

Education:

Bachelor’s degree required; MBA or advanced degree preferred.

• 10+ years of experience in entertainment, gaming, or consumer products with a focus on brand, franchise or IP management.
• Proven expertise working across divisions or business units to drive alignment and deliver strategic initiatives.
• Strong understanding of storytelling, marketing, audience management, and brand building.
• Analytical mindset with the ability to interpret research, data, and market trends to inform strategy.
• Excellent communication, presentation, and relationship‑building skills; able to work effectively with senior executives and creative talent.
• Highly organized and exceptional project management skills and the ability to manage multiple priorities in a fast‑paced environment.

• Cross-Functional Collaboration:
  
  Skilled at coordinating across diverse business units to drive unified franchise initiatives and maintain strong information flow.
• Brand & IP Stewardship:
  Expertise in maintaining brand integrity, applying franchise guidelines, evaluating creative concepts for fit, and ensuring consistent brand expression across all consumer…