Owned Social Strategist

Culver City, California, United States Marketing

Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’sized entire industries! It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple’s Services - App Store, Apple Music, Apple Books, Apple Podcasts, and many more - are the most exciting and dynamic in the world. Our teams work together to craft products and experiences that impact people’s lives in ways they could not have imagined, and finding new ways to connect with our customers is always top of mind. The Services Social Marketing team is looking for an Owned Social Strategist to bring to life the organic social marketing strategy and program across multiple Services, covering owned and operated channels as well as collaborating with partner channels.

The ideal candidate is passionate about social media and culture, has experience managing cross-functional projects and initiatives, and knows how to effectively leverage social to tell impactful stories and cultivate an engaged audience.

The Owned Social Strategist will be responsible for shaping the overall social content and programming strategy for multiple lines of business within Apple Services. They will curate a unique point of view and tone of voice for each, and share content that fuels conversation and culture through a strategic, moments-based approach.

• Develop social-first concepts, campaigns, and programs that feed into Apple Services’s owned social channels
• Lead social briefings for campaigns, formats, and initiatives
• Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social
• Evangelize social best practices to cross-functional teams and stakeholders, internally and externally
• Demonstrate thought leadership and perspective around best in class social trends, ideas, and strategy for key marketing moments
• Hands‑on support for programming and publishing, as needed, across owned social channels
• On‑call nights and weekends as needed
• Manage agency relationships

• 5+ years experience in digital/social marketing in the social media space
• 3+ years managing agencies and vendors
• Experience working directly with creators, artists, and other external partners to collaborate on social marketing efforts
• Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.
• Experience working in a multifaceted environment
• Excellent storytelling and presentation skills
• Ability to work nimbly and navigate ambiguity with confidence
• Strong leadership and negotiation skills
• Ability to juggle multiple campaigns and projects simultaneously
• Experience working with high‑profile talent on high‑stakes projects

• Futuristic thinker and creative problem‑solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling
• Tuned in to cultural trends and conversations in books, podcasts, music, fashion, sports, tech, and entertainment
• Understanding of media, technology, and the ever‑changing landscape of social platforms, audiences, and behaviors
• Collaborative and team‑oriented approach resulting in shared success
• Demonstrates professionalism and work ethic with the ability to set boundaries
• Excellent communicator and collaborator, pitching new ideas and gaining buy‑in across multiple teams and leadership

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $168,500, and your base pay will depend on your skills, qualifications, experience, and location.

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