CRM Campaigns Lead – Smart Meter

Role OVO-View

Team: CRM, within Growth Team

Contract Type: Fixed Term Contract

Experience: Expert

Reporting to: Senior CRM Manager

Sponsorship: Unfortunately we are unable to offer sponsorship for this role.

This role in 3 words: Performance, Customer, Innovative

Top 3 qualities for this role: Organised, Adaptability, Strategic thinking

Depending on the needs of your business area, we expect hub based people to be in the office at least once a week, and to go to OVO Connection events in-person.

You’ll be assigned to the closest one of our three hub offices, Bristol, Glasgow, or London; unless your role requires field‑based work. Each hub has accessible spaces to park your laptop, is designed to inspire people, help them connect and bring big ideas to life.

Everyone belongs at OVO

At OVO, we are on a mission to solve one of humanity’s biggest challenges, the climate crisis. And we know it takes all of us to change the world. That’s why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

The CRM team is responsible for ensuring we maximise our relationships with our customers. This is core to OVO’s ambition to be Britain’s decarbonisation partner – helping us better understand our customers and take them on the path to zero carbon. CRM helps set customer strategies, communicate and engage with our existing customer base through designing customer interventions which are personalised, relevant, timely and across multiple channels.

Within a CRM team at the forefront of OVO’s decarbonisation mission, you will create and deliver activity that supports our smart meter installation target. Your approach will be data driven and aligned with other areas of the business. You will focus on the outputs that are measurable and drive business performance. You will be responsible for development and execution of CRM campaigns within a fast‑paced, collaborative environment.

This role reports to the Senior CRM Manager and is responsible for key CRM activity to support our Smart Meter booking targets.

• Effective CRM Strategy Execution:
  Successfully design and implement engaging and effective CRM programmes that drive Smart meter bookings.
• Data‑Driven Decision Making:
  Ability to be inquisitive about our customer audience and develop statistically valid tests based on proposed hypotheses.
• Cross‑Functional
  
  Collaboration:
  
  Establish strong relationships with internal and external stakeholders to align CRM strategies with broader business goals.
• Agile approach according to demands:
  Prioritise work and provide accurate updates to the Senior Manager – ensuring stakeholder expectations are managed appropriately.
• Process Improvement & Efficiency:
  Proactively work with other members of the Smart CRM team to optimise ways of working, streamline processes and simplify complex customer journeys to improve campaign speed‑to‑market.
• Briefing:
  Expected to write best‑in‑class creative briefs designed to deliver performance‑driven communications across multi‑channel opportunities.
• Delivery process end‑to‑end:
  Manage the entire delivery process for campaigns across all channels, which includes briefing data campaign automation teams, overseeing email builds, and ensuring call centre readiness.
• Reporting and analysis:
  Work with reporting and analytics to deliver forecasts for activity, understanding in‑flight optimisation and measuring the weekly performance of these activities.
• Drive continuous performance uplift by designing and executing a rigorous, measurable Test and Learn programme across all Smart communications.

• Proven experience in CRM and in developing marketing plans.
• Proficiency in the execution of email and direct mail campaigns.
• Experience in forecasting campaigns and the ability to develop business cases for proposed strategies.
• Ability to develop data‑driven customer contact strategies.
• Thrive…