GTM Engineer – Marketing Services

Campaign Delivery & Execution

• Build and execute outbound and inbound marketing campaigns using Linked In, email, voice notes, and landing pages.
• Set up automated sequences and triggers to move prospects through the funnel.
• Coordinate message personalisation, A/B testing, and response handling.

• Manage tools including Clay (data enrichment and segmentation), Lemlist (multichannel outreach), Eleven Labs (AI voice), Score App (lead capture), Qwilr (proposals), and Calendly (booking).
• Ensure integrations across tools and platforms are functioning and optimised.
• Evaluate and onboard new tools as needed to improve speed or quality of execution.
• Source and build prospect lists from Linked In and scraped data.
• Enrich contact data (emails, phone numbers, titles, signals) via APIs and enrichment tools.
• Segment audiences based on seniority, industry, buying intent, or use case.

• Deploy content-led campaigns including scorecards, thought leadership, and voice note outreach.
• Work closely with consultants and subject matter experts to publish relevant, timely campaigns.
• Optimise CTAs, lead magnets, and booking flows to maximise conversion.
• Track funnel performance: email open/reply rates, meetings booked, pipeline generated.
• Create dashboards and reporting to show campaign ROI.
• Iterate and improve based on performance data and market feedback.

• Strong experience executing B2B marketing campaigns in a consulting, SaaS, or services business.
• Background in consulting, recruitment, or professional services.
• Proven ability to work across marketing platforms and integrations.
• Experience with scraping tools and enrichment via tools like Clay, Lusha, and Apollo.
• Technical marketing skills including list building, data enrichment, segmentation, and automation.
• Familiarity with AI tools like Eleven Labs or GPT-based copywriting.
• Comfortable working independently to build campaigns from scratch.
• Strong understanding of multi-step outbound nurture campaigns.
• Growth mindset and a builder attitude.
• Experience in lead scoring, qualification frameworks, or CRM architecture.

You must have the appropriate authorisation to work in the UK without requiring visa sponsorship from The Barton Partnership.

We expect our colleagues to bring their best selves to work and demonstrate our values of Aware, Committed, and Human, every day.